eBay Italy: Gardening products and outdoor furniture are very popular, with sales increasing significantly

Spring is here, but Italy is still in lockdown and can only spend this spring at home. The Italian media calls it the "Year of Gardening."

Foreign media reported that after a year of study, Italians realized the importance of improving space and will spend more time and energy to renovate their outdoor environment. Balconies, terraces and gardens have become the focus of Italians.

According to eBay data, the sales volume of gardening-related products in the Italian market in 2020 was 2,027,294, an increase of 75% compared to 2019, ranking first. The most successful cases of outdoor furniture include: tables, lounge chairs, sunbeds, test points and decorations, with 279,466 items sold on eBay, ranking second. The sales volume of planting bulbs, insecticides and mosquito repellents ranked third, with sales exceeding 147,000.

Lombardy is Italy’s “green thumb” region, with more than 290,000 gardening products sold on eBay last year, followed by Tuscany (168,000 items sold) and Veneto (171,000 ). Users dedicated to the maintenance of green spaces are mostly older, between the ages of 45 and 64. Users in this age group on eBay are not only big consumers, but also big sellers, with a total of 429,060 products sold. The next largest age group is 25 to 44, with more than 349,000 items.

In addition, some other product categories are also popular on eBay Italy, including: irrigation systems and accessories (134,339), outdoor lamps and lighting systems (131,057), swimming pools, whirlpools and their care products (123,456), gardening tools (87,403), chainsaws and maintenance accessories (76,620), brush cutters and maintenance tools (69.051), and vases and pot racks (60.189).

However, the most popular products among Italians are some exquisite and multifunctional products or products with novel designs, such as planting flower bed sets or garden tables with integrated coolers. Italians generally believe that this will make their home space look more beautiful and more environmentally friendly.

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