North American e-commerce development direction: will shift from online to mobile

How big is this market? The global e-commerce market is expected to grow to more than $3.5 trillion by 2023 , a compound annual growth rate (CAGR) of 14%. As mobile devices have become the de facto standard for online consumer research and product purchases, e-commerce retailers must implement strategies focused on creating mobile experiences that make consumers demand more .

In the early days of e-commerce, online stores were only accessible from desktop computers , providing consumers with the opportunity to learn about and purchase products. However, these websites had inherent weaknesses when it came to e-commerce, including:

Failure to fully utilize mobile device capabilities , leaving customers with a poor user interface experience .

The process of deploying a website that performs well and provides consumers with an excellent experience on any mobile device is costly and requires significant developer resources. These high costs and resource requirements reduce the ability of business users to make rapid changes on their websites in response to consumer needs .

Today , mobile device technology has advanced so much that retail and e-commerce companies have realized that in order to stay relevant in people's lives and keep up with the competition, they need to expand into mobile commerce and provide experiences that go beyond the past.

Delivering personalized content is so important that 79% of digital marketers in retail are investing in personalization tools, more than any other industry.

Most of the major baby and children's clothing retailers in the United States have a partnership with e-Spirit . With so many items to promote, the marketing team wanted to find a way to enhance personalization to cater to specific customer interests. Having thousands of product descriptions and images meant that it was challenging to create unique content for each customer .

So the retailer developed a strategy that enabled the digital marketing team to launch a content-based strategy that required minimal IT support. Basically, this meant that the digital marketing team was able to manage and change content on the fly. Implementing this strategy meant a shorter time to market for products and allowed the company to build a strong connection with its customers, all because the company prioritized the use of AI-based personalization capabilities.

As the pandemic has brought the retail industry out of a state of disruption for more than a year, it is critical to develop strategies that can help companies improve customer loyalty and increase revenue. One of the best ways to achieve these goals is to deploy a mobile technology strategy that enables customers to demand more and more inspiring experiences, more engagement and offers, and more products tailored to each customer's own interests.

North American e-commerce

on-line

Mobile