Monthly MAU exceeds 1.3 million! Korean fashion e-commerce is developing rapidly

Starting this year , the Korean fashion e-commerce market has undergone tremendous changes due to aggressive platform acquisitions .

Unlike large e-commerce platforms such as Coupang that cover everything , e-commerce platforms such as ABLY and ZigZag focus on one category , ensuring the professionalism and reliability of the platform itself , and shine in the Korean e-commerce market through their professional service model .

According to Korean media reports, after Kakao officially acquired ZigZag , the total number of users of the two fashion online applications, Kakao Style and ZigZag, reached 3,552,672 in May ( duplicates have been deleted ). This figure is 126,814 more than the 3,425,858 users of ABLY, the fashion online application recognized as the number one in the Korean industry .

According to the " Fashion App User Status Analysis " conducted by IG Works through the " Mobile Index " , the total monthly users (MAU) of all fashion/clothing apps in May was 1,303,897. Among them, female users accounted for 72.3%, which is about 2.6 times that of male users (27.7%).

By industry, they are " women's clothing " ( 8,472,097 people), " comprehensive fashion mall " ( 6,291,110 people), " fashion accessories " ( 1,345,313 people), and " men's clothing " ( 1,023,269 people) .

In the women's clothing app market, ABLY and ZigZag, which form the two strongest players, recorded 3,425,858 and 3,378,871 monthly users (MAU) respectively last month . The average monthly usage time per person on ZigZag is 55 minutes, the highest among women's clothing apps .

At the same time, "Queen It", a niche women 's clothing app targeting women aged 40 to 50 , had only 172,973 monthly active users ( MAU) in January , but it soared to 723,138 in May , a growth rate of about 4.2 times per month.

Among the top 7 comprehensive fashion mall apps, Musinsa had the highest number of users (MAU) in May (218,922 people). Half Club had the highest average monthly usage time per person in May (77.9 minutes), and LFmall (6.4 days) ranked first in terms of usage days .

As of May, in the fashion and groceries category, Cream (449,539 users), Art.com (234,624 users), Trenby (147,684 users), Pink Elephant (95,978 users) , and MUJI (73,196 users) had the highest monthly users (MAU) . Among the top five menswear apps, "Hiber" ranked first with 688,411 MAUs.

Fashion

E-commerce

South Korea