Is it going to be cold again this year? Many sellers will be out of stock during Prime Day...

Is it going to be cold again this year? Many sellers will be out of stock during Prime Day...

Prime Day, which covers 20 Amazon global sites, has officially kicked off, but some sellers are in trouble...

There were many problems before Prime Day, and the top sellers in the industry were banned one after another, which made a large number of small and medium-sized sellers tremble. Fortunately, most sellers' accounts are still normal and they can still happily participate in Prime Day. However, the editor saw a seller in the group yesterday saying that he saw that Prime Day was coming, but he didn't expect that he was out of stock. This year's Prime Day is probably going to be a failure ...

In order to welcome Prime Day, many sellers have already started to prepare. Affected by the global shortage of shipping containers and semiconductors, some sellers have already encountered insufficient inventory and out of stock.

Due to the impact of the epidemic, many factories have been temporarily closed one after another . Coupled with the shortage of container air transportation, semiconductor materials and labor , the supply chain crisis has been further exacerbated.

During this period, the epidemic in Guangdong has undoubtedly made the situation worse, and the relevant departments have made a response plan and restricted the entry of ships. This also means that the container availability of Yantian Port, known as one of the "busiest ports in the world", has decreased.

In this case, many sellers start stockpiling inventory months before Prime Day even arrives.

A manufacturer of a popular toy brand said: "It is precisely because we started preparing and replenishing stocks several months in advance that the company is in a relatively good situation on the eve of Prime Day. Now there are still hundreds of containers of goods stranded at Yantian Port, and the goods shipped to the United States will be delayed for several weeks. "

Inventory supply is limited, but consumer demand has not declined. In this case, sellers are likely to face a situation where they have no goods to sell.

Freightos , a logistics provider marketplace , surveyed 177 sellers on Amazon , and about half of them said that there would be shortages and out-of-stock situations during Prime Day.

A few months ago, sellers started to prepare for Prime Day. Storage fees, inventory fees, transportation costs, etc., made the sellers breathless, and smooth replenishment even became a luxury.

Amid sellers’ concerns, Prime Day has officially begun.

An Amazon spokesperson said this year's Prime Day will be better than last year, with global transactions likely to exceed 1 million and more than 2.5 million consumers shopping within 24 hours of the promotion starting.

Therefore, in this year's Prime Day, larger sellers may reap great rewards and become the biggest winners. For small sellers, this wave of sales is bound to bring certain profits, but what the "results" will be, let's wait and see!

Amazon

Prime Day