Say goodbye to inefficient marketing. Brand merchants such as Zwilling and Manxi leveraged Alibaba Mom to achieve super high returns during 618

The 2021 Brand Enterprise 618 Promotion Insight Report released by Ebang Think Tank recently shows that Tmall ranks first in the ranking of brand merchants' conversion rate satisfaction among participating brands, nearly 40 percentage points higher than the second place . Behind this is the "new three highs" phenomenon created by Alimama's global intelligent marketing and brand merchants - high efficiency, high growth, and high conversion, which helps them get rid of inefficient marketing and achieve "straight ahead".

"During the opening period of Tmall 6.18 , the comprehensive ROI (return on marketing investment) of the Zwilling brand reached 15, and the overall customer acquisition rate of the stores was much higher than in the past, which greatly exceeded our expectations. " The head of Zwilling's e-commerce said that unlike the inefficient model of off-site investment that fell on deaf ears in the past , during the 6.18 period , they cooperated with Alimama to effectively take over the global traffic , maximizing the help for the brand to reduce costs and increase efficiency in the whole -link marketing , and achieving high growth in multiple dimensions such as sales and fan base.

Manxi Holdings (Guangzhou) Co., Ltd., which has been deeply involved in the maternal and infant maternity industry, also achieved great success during the opening period of 6.18 this year . The overall marketing return on investment of the brand's official flagship store exceeded 6 , an increase of 128% year-on-year .

According to Li Weikeng, consumer operations manager of Manxi Holdings (Guangzhou) Co., Ltd. , the reason for achieving such good results is mainly due to the combined strategy of attracting new users on the Taobao site by leveraging the Demand Intelligence Investment and JCGP ( Joint Consumer Growth Plan ) launched by Alimama , and coordinating marketing tools to improve the conversion efficiency of the secondary reach population.

Alibaba Group Vice President Jia Luo recently said that judging from the overall performance of 6.18 this year , the importance of merchants' advertising investment in their entire marketing rhythm is further increasing. Among them, " whether advertising investment plays a deterministic role in direct transaction guidance " and "whether marketing can effectively influence the entire consumer group" are the two values ​​that brand merchants value most. " Internet digital advertising will increasingly become a self-operation tool for brand merchants, especially core merchants . "

Obviously, the actual performance of brand merchants in Tmall’s 6.18 promotion further verified Jialuo’s prediction.

Li Weikeng told reporters that Alimama's global intelligent marketing can help brands make marketing decisions and execute them faster , more accurately and efficiently . By tracking the effectiveness and results of each brand campaign, it can obtain a higher return on investment than manual marketing promotion , helping brand merchants truly achieve product and effect integration .

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