Countdown to Bday sale, Lazada’s three major categories are about to explode in sales!

There are less than 20 days left until the start of Lazada Philippines’ Bday sale . Sellers seem to be on pins and needles, hoping that this sale will bring surprises and make a good start for 2021.

For Lazada sellers, this is indeed a good time to make a big splash. So what are the most popular products among Filipino consumers on the Lazada platform? Sellers, please accept this list of hot search keywords!

Department Store

The epidemic is not over yet, but this has not stopped the Filipino people's demand for exercise. They will choose outdoor sports such as mountain climbing, fishing, swimming, or exercise indoors.

Therefore, bicycles, tents, motorcycle accessories , etc. are all hot search keywords, among which swimming goggles, fishing reels, diving flashlights, resistance band sets, motorcycle taillights and other products are more popular.

In addition, during the home quarantine period, Filipino parents are more concerned about their children's growth and learning. Most parents will choose educational toys for their children to develop their children's intelligence and hands-on ability.

Fast Moving Consumer Goods

In recent years, fast-moving consumer goods have remained popular in the Philippines and even in Southeast Asian countries. Among them, personal care, beauty, and baby products are particularly worthy of attention. The popularity of keywords such as nail sets, rejuvenating sets, aloe vera gel, pet dog clothes, and newborn products continues to rise.

When choosing cosmetics and skin care products, Filipino female consumers prefer products with moisturizing and whitening effects. For example, local female consumers often choose to use moisturizing and anti-aging facial cleansers after removing makeup .

At the same time, sellers need to pay more attention. The number of newborns in the Philippines may increase again in 2021, and crawling clothes, children's dresses, and safety seats will also become business opportunities!

Fashion

The purchasing power of female consumers in the Philippines is very strong, and the demand for fashion products is only increasing. On the Lazada platform, keywords such as sandals, belly-baring tops, shoulder bags, leggings, and suits are searched frequently.

In recent years, Korean-style and minimalist-style products have been very popular among Filipino consumers. Related shoes, bags, clothing, and accessories have led the local trend. Sandals with local characteristics, simple and comfortable pajamas , and masks that are essential during the epidemic have achieved considerable sales.

In addition, the Philippines is about to enter the hot season, and fashionable products with sun protection effects such as sun protection clothing, bikinis and sunglasses will be hot-selling.

The above are some product selection suggestions for the Bday promotion in the Philippines . Sellers can use them as a reference, make judgments based on actual conditions, and strive to achieve sales as soon as possible!

Bday Sale

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