E-commerce sales increased by 315% year-on-year! The Alkemistry leads the jewelry fashion

According to foreign media reports, British high-end jewelry brand The Alkemistry recently announced that although the pandemic has had an impact on the global retail industry and its Floral Street concept store business has been hit hard, its e-commerce sales during this period have increased by 315% year-on-year , setting a new record .

The Alkemistry enters the fast lane of e-commerce development

Kirstie Gibbs , founder and creative director, said: “ At the beginning of 2020, I never thought we would have to close all of our stores. But The Alkemistry had to adapt and used this time to try out changes and enter new areas, building a new e-commerce website.

Last year, The Alkemistry struck deals with retail partners including Selfridges , Harvey Nichols and Farfetch to expand its retail presence and enhance the customer experience through its own platform, adapting to the closure of a number of its Floral Street concept stores .

The Alkemistry has been developing e-commerce in response to changing needs in the current environment . It uses online platforms to provide consumers with timeless works , interactive tools , etc. Kirstie Gibbs added: " We are always paying attention to changes in customer needs and creating and updating product lines based on this. "

It is reported that The Alkemistry continues to optimize its e-commerce business and introduce more payment gateways and credit tools, including Klarna's " buy now, pay later " plan . Alkemistry said that it can now provide customers with a better shopping experience , such as the ability to personalize products online and click and collect services on the same day.

Managing director Jenna McGee said: "Despite a number of obstacles in the first half of the year, we are very pleased with our ability to adapt to the market and have excellent products across our brands in the second half of the year. This result puts us in an excellent position to continue our growth in 2021. "

Prioritize the development of e-commerce platforms and seek international expansion opportunities

The Alkemistry is a large boutique fashion jewellery retailer in the UK with a large number of physical Floral Street concept stores in the UK , but many of them were closed during the epidemic.

Alkemistry is known for its own brand of evocative and sentimental designs, and its most outstanding product style is its "feel-good" style, such as its luxurious homemade craftsmanship concept . Both Kumachi and Cinta brand series are very popular, with sales soaring during the Christmas season and even becoming the first choice for gift series.

Through its own family of brands, Alkecitry capitalized on changing consumer trends during the pandemic , driving total sales growth of more than 67% .

The Alkemistry said that global expansion is its long-term business goal . Currently, Alkemistry is exploring international retail expansion opportunities in China, the Middle East and the Netherlands, but due to the current unstable global epidemic situation , Alkemistry will continue to prioritize the development of its e-commerce platform in the first quarter of this year .

U.K.

Jewelry

The Alkemistry