Behind the popularity of children's toys lies a risk of infringement, and many stores have gone bankrupt!

Amazon Prime Day is approaching, and many toy sellers are eyeing this "fat piece of meat" and want to use their products to attract the attention of foreign "mythical beasts". So, what types of toys are more popular in the foreign market, and what are the current potential trends in the toy market?

Educational toys are hot-selling, and environmentally friendly toys become a new trend

Affected by the epidemic, educational toys have become the favorite toy products of foreign consumers during home isolation . In 2020, the sales of jigsaw puzzles in the UK surged by 48%. The editor searched Google Trends and found that from September last year to February this year, jigsaw puzzle products were extremely popular among British consumers.

Among educational toys, building block toys that combine the features of "playing, teaching, and learning" are also very popular, and once made it to Amazon's TOP100 list. According to a survey, the global building block toy market may reach US$10.4 billion in 2027.

In addition, data from The Insights Family shows that "environment" is one of the most important issues for most American children. As people's environmental awareness continues to increase, environmentally friendly toys will usher in a larger market. As the main consumer group of such toys, millennial parents are not easily influenced by higher prices when buying toys.

In order to adapt to the new trend, many companies and sellers have focused on achieving sustainable development of their products. Among them, the Green Toys brand is well-known for manufacturing environmentally friendly toys and tableware. The brand's products have received rave reviews and have a place on the platform, winning the "Amazon's Choice" label.

Environmentally friendly toys have become a new trend. Sellers who want to catch up with this trend should act quickly!

The market is booming, but there is a hidden risk of infringement!

Although the market is booming, many stores have encountered problems recently, with their accounts suddenly frozen without any warning.

The editor learned that this time, most of the stores failed because they used the word "Blippi " in the keywords . This case is currently being represented by EPS law firm.

Blippi is the host of a children's educational program, and is loved by "little fans" in many countries. The number of views on YouTube exceeds 1 billion, and many peripheral products have been derived from it. In order to increase the popularity of their products, many sellers add the word "Blippi" to the keywords.

It is reported that Blippi has registered a trademark in many categories, so sellers should not use it in listings. In addition, classic characters are also copyrighted, so they must not appear in product images.

Prime Day is approaching, and interested sellers should seize the opportunity in advance. However, the editor would like to remind all sellers that although the trend is good, you should also pay attention to potential risks. You should always pay attention to the pitfalls of appearance infringement and trademark infringement , and don’t take risks for the sake of popularity. If you step on the red line, it will be too late to regret!

Amazon

Toy

Infringement