Jiangxi Nankang furniture production area big store opens online home expo, thousands of merchants concentrate on Taobao Tmall

On April 26, the "Nankang Furniture Flagship Store", a large store of origin built by the Nankang Industrial Belt in Jiangxi Province in cooperation with Taobao Tmall , was officially opened. The high-quality merchants in the Nankang Furniture Industrial Belt will rely on the large store of origin and usher in an explosion in the Nankang Furniture Expo's exclusive online venue.

Jiangxi Nankang Furniture Expo Online Exclusive Venue

Nankang Furniture Origin Store is a multi-brand official flagship store built for the Nankang furniture industry belt, which undertakes the functions of Nankang furniture brand incubation, high-quality supply integration, and external IP brand output of origin. It is reported that the origin store model will help more merchants achieve one-stop online sales .

"We will incubate and help new brands grow through online traffic, digital product tools and other support, promote the improvement of industrial structure, and enhance the influence of the characteristics of the production area. " After the Spring Festival this year, Tmall's home improvement waiter Jun Wang traveled back and forth to Hangzhou and Nankang five times to promote the implementation of the production area store project . Next, Taobao Tmall will carry out a series of training to improve the store operation capabilities of merchants. This is also another specific support measure for industrial belt merchants and production area governments after Alibaba recently introduced a series of measures to lower the platform operation threshold and reduce the platform operation cost .

The cooperation between Nankang Furniture Industry Belt and Taobao Tmall is continuously promoting the development of furniture industry products towards younger and more attractive appearance , and accelerating the transformation of traditional channels to e-commerce channels. During Tmall Double 11 last year, Nankang furniture industry ranked among the top 10 in terms of transaction volume in the national industrial belt. In the past six months, Nankang Furniture Industry Belt has added thousands of Taobao Tmall merchants. While local high-quality enterprises have settled in the Taobao Tmall platform, the industry has also accelerated industrial agglomeration and talent absorption.

Woquan , the manager of Taobao Tmall store, is a post-90s entrepreneur who returned to his hometown. He just got the local business license a month ago. Like him, he is optimistic about the development of Nankang furniture industry belt . Returning to Nankang from other places to start a business through Taobao Tmall has become the norm for young people in the past two years. In the past month, Chen Zhongfeng, who also does furniture business in Nankang, has also received four or five groups of friends who returned to his hometown for inspection.