What is UGREEN? UGREEN Review, Features

Shenzhen UGREEN Technology Co., Ltd. (UGREEN GROUP LTD) was established in 2012. It is a national high-tech enterprise integrating R&D, design, production and sales, and is committed to providing users with a full range of digital accessories solutions.

About UGREEN

• The company pursues user experience as its starting point and has launched a series of excellent products with unique UGREEN style. The products are marketed in most countries and regions with the "UGREEN" brand endorsement, and have won a good reputation in the Asian, European and American markets.

• The company's products are mainly sold on mainstream domestic platforms such as Tmall and JD.com, and on international platforms such as Amazon, eBay, Wish, and Aliexpress. The company's products are marketed in China, Germany, France, Italy, Spain, the United Kingdom, the United States, Japan, Mexico, Canada, Brazil, Russia, Southeast Asia, South America and other countries and regions, and have accumulated a good reputation.

Main Products

UGREEN's products cover categories such as mobile phone accessories, computer accessories, audio and video accessories, car accessories, home accessories and industrial control accessories. The products are sold at home and abroad and are well received by users.

Corporate Culture

• Mission: Create value for users, enhance employee happiness, and contribute to social development.

• Vision: To become a valuable and warm global brand.

• Values: User-centric, sincere and dedicated.

• Business philosophy: Through continuous optimization, gradually build an efficient and vital organization, strive for and create opportunities to provide users with valuable products and services, so as to obtain reasonable returns.

Green Link Team

The UGREEN team is a group of new-age talent with a global vision. The team members are mainly composed of product, R&D, design, marketing, and service talents, including R&D and design elites from traditional manufacturing, as well as marketing and service talents from the Internet and cross-border trade. Open, enthusiastic, and enterprising, UGREEN people focus on products, learn new technologies and new trends with an open mind, and maintain investment in product R&D and team talents.

UGREEN people take China's smart manufacturing as their mission and are determined to provide global users with high-quality, well-designed, reasonably priced products and excellent services, making UGREEN an innovative digital accessories brand trusted and respected by users worldwide.

Corporate Honors

UGREEN products always adhere to original design, and their works have won numerous honorary awards in the design industry, including the iF Award, Red Star Award, Red Dot Award, and Contemporary Good Design Award.

Development History

-In 2012, Shenzhen UGREEN Technology Co., Ltd. was established. At the same time, the UGREEN brand entered major domestic e-commerce platforms.

-In 2013, UGREEN developed an offline distribution network, forming a multi-channel user coverage online and offline.

-In 2014, UGREEN launched a global brand layout. With UGREEN as the brand support, it entered Amazon multi-country stations, AliExpress, eBay, Wish and other platforms, and expanded its business to more than 100 countries and regions around the world.

-In 2015, UGREEN's strategy of globalization and localization has made great progress.

-In 2016, UGREEN achieved iterative upgrades in product research and development and design, further optimized the supply chain system, and continued to delve deeper into niche categories.

-In 2017, UGREEN launched a series of heavyweight categories such as mobile power supplies, completing the optimization and upgrading of existing products; at the same time, it optimized the image of offline distribution stores and accelerated the branding process.

-In 2018, UGREEN laid out the KA channel and established a good relationship with industry customers! UGREEN established its own intellectual property system and implemented multiple projects; at the same time, it made a good start in cross-category product development, enriching the product line while greatly improving the brand competitiveness.

-In 2019, UGREEN launched intensive brand cultivation and achieved good results in product segmentation, channel penetration, market expansion, and continuous organizational optimization.