With sales of 2.2 billion pieces a year, the first pet care stock is about to be listed!

"Yiyi Shares", which has a market share of nearly one-third, is finally going public!

It is reported that recently, at the 40th Issuance Review Committee working meeting in 2021, the IPO initial public offering application of Tianjin Yiyi Sanitary Products Co., Ltd. (Yiyi Shares) was approved.

The first pet care stock: Yiyi shares sold 2.2 billion pet pads in one year

Yiyi shares are about to go public and become the first pet care stock in China!

The editor learned that the company began to develop, produce and sell sanitary care products in 1999. In June 2005, Yiyi Shares was officially established. Since 2009, the company has focused on disposable sanitary care products for pets , and has successively developed various products and sold them all over the world.

So far, the products developed by Yiyi Co., Ltd. include pet garbage bags, pet cleaning bags, pet diapers, pet mats , etc. These highly practical products are welcomed by consumers in dozens of countries and are hot-selling on platforms such as Amazon and Walmart .

The company announced the sales of pet pads and pet diapers during the reporting period↓

In 2019, Yiyi Holdings sold nearly 2.2 billion pet pads with sales revenue of 866 million yuan, and 78.22 million pet diapers with sales revenue exceeding 57.47 million yuan.

After deducting the issuance costs, the funds raised by Yiyi Shares will be used for sanitary materials and product production projects. It is not difficult to see that pet pads and pet diapers have supported the pet care products of Yiyi Shares.

On the other hand, Yiyi shares also have an impressive market share. From 2017 to June 2020, the company's pet care product exports accounted for about one-third of the domestic customs exports of similar products, making it a well-deserved industry leader.

In the prospectus, Yiyi shares clearly stated that the company's "main force" is pet pads and pet diapers. As people pay more and more attention to pets, the market size of pet products will continue to grow, and the demand for related products will continue to increase, which will create more opportunities for the industry.

For Yiyi Shares, overseas markets are the "main battlefield" and most of its revenue comes from overseas. Data shows that during the reporting period, overseas product sales revenue accounted for about 84%.

Hundreds of billions of pet market

It is worth mentioning that the trend of global economic integration is more prominent. Although there are not many pet care product manufacturers in countries such as Vietnam and Thailand, with the development of the industry, more competitors may enter the market in the future.

At present, there are many "poop scoopers" among the "empty nest youth" group. Raising pets has become a way to kill time and express emotions. These "poop scoopers" have money and free time, and their demand for pet care products is growing.

In 2020, the scale of China's urban (dog and cat) consumer market exceeded 206.5 billion yuan. This trillion-level market is bound to attract more sellers to enter, and domestic brands will advance rapidly.

Yiyi Shares

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