Entering the e-commerce market! Twitter is testing the "online store" function module

Recently, the foreign social media platform Twitter announced that it will begin testing a new feature module called "Online Store" ( Shop Module ). This module will appear in a new dedicated space at the top of the personal profile, which can help brands, companies and other retailers display products to Twitter users directly on the corporate profile; at the same time, users can slide between products and make seamless purchases through the in-app browser.

However, Twitter said that the feature is still in the testing phase and is only available to iOS users. For the time being, only about 10 brands in the United States, including game retailer @GameStop and travel brand @ArdenCove, will try out this feature first. These brands cover lifestyle , traditional retail , gaming, media and entertainment, technology and telecommunications industries . It is understood that the feature is currently completely free.

Through testing , Twitter aims to better understand the products that are suitable for sale on the platform . For example, Twitter needs to test the correlation between topics and products, such as whether sports fans will buy team clothing because of hot topics on Twitter . These pilot companies in different fields will provide Twitter with more vertical data information.

Twitter mentioned its plans to enter the e -commerce space earlier this year , and in February it launched its Super Follow platform for creators .

"We plan to start exploring ways to better grow commerce on Twitter ," Twitter executive Bruce Falck said during the event . " People use Twitter to engage with their favorite brands and discuss their favorite products. In fact, some businesses are already looking for ways to use the social media platform to drive sales . "

He then added: “ We saw this trend and saw that social commerce had great potential . Twitter users could easily buy the latest products from the brands they follow with just a few clicks , which was amazing. ”

In fact , this is not the first time Twitter has tried to enter the e-commerce industry. Previous similar attempts ended in failure. However , with the overall rise of e-commerce caused by the COVID-19 pandemic, it may be time for Twitter to try again .

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