A year-on-year increase of 30%, Zalando's users reached 44.5 million!

According to foreign media data, the number of active users on German e-commerce platforms has reached 44.5 million, a 30% increase over last year. Not only has the number of users increased, but the frequency of consumers placing orders has also hit a record high.

With the significant increase in the number of users, Zalando's total transaction volume and turnover also increased by 40% and 34.3% respectively between April 1 and June 30.

In the first half of the year, Zalando's total turnover reached 4.97 billion euros, a year-on-year increase of 39.7%. However, due to the large investment in traffic diversion, profits fell from last year, from 198.4 million euros to 186.4 million euros. Zalando expects sales to increase by 26% to 31% for the entire fiscal year.

Although Amazon's position is unshakable, Zalando still occupies a place in the e-commerce market. An important factor affecting this is the continuous expansion of Zalando.

Earlier this year, Zalando was launched in Lithuania, Slovakia and Slovenia, and some time ago it opened Zalando to consumers in Croatia, Estonia and Latvia, and plans to enter the Hungarian and Romanian markets next year.

Secondly, there are various innovative ways to attract customers, such as the "Connected Retail Plan" launched some time ago . The plan adopts a combination of online and offline models, centered on consumer experience. By opening the Zalando platform, merchants can connect their inventory to the website, and orders can be shipped directly from physical stores, and same-day or next-day delivery is supported. There are active stores in many places in Europe, such as Germany, the Netherlands, and Spain.

In the first quarter, Zalando's performance had already ushered in the strongest growth in history, with total sales of 2.2 billion euros, an increase of 46.8%. Now the performance in the second quarter is still eye-catching, with a trend of rising steadily, making us more curious about how it will perform in the next six months.

With the recent turmoil on Amazon, a large number of sellers are considering switching to other new platforms. If you are a seller in a small field such as Europe, you may also want to turn your attention to local platforms. Although they are relatively niche in China, they also have a good market share.

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