To improve website performance, sellers need to pay attention to these six points!

To optimize website performance and improve the experience of website visitors, sellers can refer to the following six tips:

1. Make your website mobile-friendly

Research shows that 72 % of Internet users access websites through smartphones . Therefore, sellers must also conduct targeted optimization to ensure that images, links and other content on the website can be displayed properly on small screens (such as iPads and mobile devices).

2. Improve website loading speed

Google's research shows that if the page loading time increases from 1 second to 3 seconds, the customer bounce rate will increase by 32%, which shows the importance of website speed. To this end, sellers can improve the loading speed of the website by optimizing codes, caching web pages, reducing redirects and optimizing images.

3. Use correct titles, meta descriptions, and tags for your web pages

Titles , meta descriptions, and title tags are all opportunities to promote your content to searchers. By using these elements properly, sellers can clearly indicate to Google and visitors what the page is about, which can help increase click-through rates.

4. Provide readers with engaging content

Sellers should strive to provide readers with valuable information, which is more likely to cause a response among the audience and prompt them to take action. In normal times, sellers should observe the content on the website that does not perform well and the content with good feedback, and make appropriate adjustments.

5. Improve Your Backlinks

By getting a lot of links pointing to your site, you can effectively improve your website's ranking in search engines. This can be achieved through high-quality article content, and you can also build an online presence and brand awareness on social media platforms to attract more traffic to your website.

6. Fix Broken Links

Whether your website visitors arrive at your page through a search engine , an external link , or another part of the website itself, you need to make sure they can find what they are looking for. Broken links can lead to the loss of potential customers, so you should also do a good job of checking your links.

In summary, to improve user experience and increase conversion rates, sellers need to work harder on all aspects of the website and optimize website performance as much as possible.

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