The European home appliance market is expanding rapidly, and e-commerce has become the main sales channel

IndexBox has just released a new report - EU Home Appliances Market Analysis , Forecasts , Size , Trends and Insights , revealing the development status of the European home appliances market.

The European home appliances market is expanding rapidly

In the second half of 2020, there was an unprecedented increase in demand for home appliances as people began to use their home devices more intensively during the lockdown.

In April 2020, Eurostat data showed that home appliance manufacturers in the EU fell 55.3% compared with the same period in 2019. However, in the second half of 2020, production accelerated , keeping total sales at nearly $40 billion in 2020. During the lockdown, people began to use home devices more intensively, focusing on environmental improvement and hygiene.

E-commerce has emerged in major home appliance sales channels since 2020. In some cases, Covid restrictions and increased demand have even led to delivery delays until sellers adapt to new delivery conditions.

While enjoying a boom, Europe is also requiring producers to adapt to higher standards in energy efficiency and waste reduction. With the implementation of the European Green Deal, the energy efficiency of household appliances continues to improve . Under EU standards, manufacturers are now obliged to provide a 10-year warranty on their devices.

Germany , the UK and Italy remain the main consumers

The countries with the highest consumption of household appliances in Europe in 2019 were the United Kingdom (226 million units), Germany (207 million units) and Italy (185 million units), which together accounted for 43% of total consumption. France, Spain, the Netherlands, Poland, Romania, Belgium, the Czech Republic, Sweden and Hungary lagged behind, accounting for 45% ( IndexBox estimates ). In terms of growth , the largest increase between 2012 and 2019 was in the Czech Republic .

In terms of the volume of imported electrical appliances, in 2019, Germany (313 million units), followed by the United Kingdom (189 million units), France (168 million units), the Netherlands (132 million units), Italy (105 million units) and Spain (74 million units) were the largest importers of household appliances, accounting for 69% of the total imports.

In terms of import value, Germany (US$9.8 billion), France (US$6.5 billion) and the United Kingdom (US$5.6 billion) were the countries with the highest import levels in 2019, accounting for a total of 44% of total imports.

Overall, Germany, the United Kingdom and Italy are the major consumers of home appliances in Europe.

Europe

Home appliances

E-commerce