Aihuishou plans to go public in the U.S. in early June; online second-hand trading platform market is booming

On April 18 , it was reported that Aihuishou, a second-hand electronic product trading platform, plans to go public in the United States in June this year . Aihuishou Group is currently the largest second-hand 3C electronic product trading platform in China. Its four major business lines include the electronic product recycling and environmental protection disposal platform "Aihuishou", the global second-hand 3C product online trading platform "Paijitang", and the high-quality second-hand product sales platform "PaiPai".

In fact, it is not new for second-hand platforms to go public. ThredUp, a foreign e-commerce platform focusing on second-hand clothing transactions, and TheRealReal and Poshmark, two major second-hand e-commerce platforms in Silicon Valley , have already achieved their goals of going public. Not only have the three major second-hand fashion giants in the United States all gone public, but also StockX, which focuses on reselling second-hand sneakers, and OfferUp, a second-hand platform in the same city, are also queuing up for capital picks .

Behind the prosperity of capital lies the strong purchasing power of consumers in the second-hand market.

As the big brother of second-hand e-commerce, eBay has always been a leading company in the second-hand track. In eBay's survey, 81% of respondents chose to buy second-hand goods under financial pressure during the epidemic . eBay 's "E-commerce Report" also has information about the attitude of the younger generation towards "fast fashion" - more and more young consumers want to exit the fast fashion cycle .

In addition to Europe and the United States, second-hand e-commerce has also set off a big wave in Asian countries such as South Korea and Japan. According to a survey by the Korean agency GoodRich, 83% of respondents said they bought or sold second-hand items in the past year , and about 27% said the frequency of this consumption behavior was more than 6 times.   

At the same time , in the GoodRich survey, 50% of the respondents said that second-hand transactions were for the purpose of saving money , while 25.6% said it was for environmental protection. Riding on the express train of "environmental protection", under the blessing of the consumption habits of Generation Z, second-hand e-commerce companies use new models and new habits to deal with consumers.

ThredUp focuses on convenience to impress consumers . You only need to click on the Clean out kit and fill in the address. Soon the website will send you a large bag with the prepaid postage and address. You can put the clothes you want to dispose of, send it and wait for the payment. Because the platform will handle other things.

In this model, I believe that few people would refuse to let their "garbage" create a little value again. In addition, whether it is TheRealReal, which specializes in the sale of second-hand luxury goods , or Poshmark, a middleman that only earns commissions , they have their own unique business models to adapt to different types of second-hand goods and consumers.

The second-hand market is not new, but the cake of second-hand e-commerce is still very fragrant. In the past year , many different platforms have also joined the melee :    H & M launched the Sellpy buying and selling platform in June last year . Zalando also started selling used clothes . In addition to second-hand clothing, more and more second-hand categories are emerging. I believe that second-hand e-commerce will also have a larger market due to the further development of e-commerce.

Second-hand market