Automated campaigns for eBay promotions now live in the US and Australia

Foreign media reported that eBay's automatic campaigns for promoted listings are now available and are currently available on eBay's UK site. Now, sellers only need three clicks to launch a "recommended product" campaign.

In fact, there are many sellers on eBay who are not professional in advertising. Therefore, for them, eBay's automated advertising may be more useful. Sellers can choose to leave eBay after launching it and let eBay do all the complicated repair work to help sellers optimize listing promotions. Sellers only need to select some options and dates, and leave the rest to eBay.

The new eBay automated marketing campaigns were created in response to the demand for a more streamlined automated marketing tool. The creation process can be found in the Marketing tab of eBay Seller Central. The feature eliminates the manual work of creating Promoted Listings campaigns, saving sellers more time and allowing them to focus on growing their business while still maintaining full control over their marketing campaigns.

Now, using filters including price, eBay category, and store category, sellers can easily set up rules with automatic campaigns to determine which listings they want to promote, select their ad rate strategy, and then once the dates are set, the campaign will start running.

Harmony Murphy, GM of Automotive Advertising at eBay UK , said: “Our sellers have been telling us they want more automation and fewer steps. So we created Auto Campaigns, our latest campaign creation process, to help sellers manage and optimise their Recommended Products campaigns. Sellers retain the same control over their catalogue as always, but with significantly greater efficiencies, allowing our retailers to be even more successful on the eBay marketplace.”

The change to automated campaign management services, which has already been rolled out in Australia and the United States, will provide eBay sellers with an efficient way of working and allow them to focus on reaching the millions of consumers on eBay UK every month.

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