Wayfair's online promotion Way Day is about to go online, are sellers ready?

After Amazon announced the date of its Prime Day this year , Wayfair also announced the time of its Way Day.

According to the platform, Way fair will hold its annual 48-hour "Way Day" online sales event in 2048 during its traditional April time period.

Headquartered in Boston, Wayfair operates a portfolio of e-commerce sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, as well as Wayfair Professional (its business plan).

The online home furnishing giant will kick off its 2021 Way Day at midnight ET on Wednesday, April 28. For the second consecutive year, the event will run over two days.

It is reported that during the Way Day event, the platform will offer free shipping and discounts of up to 80% on thousands of products across all Wayfair retail brands , including furniture, decorations, home furnishings, home decor products, major appliances and outdoor products.

Wayfair will also offer hourly flash deals throughout the event , with deeper discounts on certain items. Consumers can sign up for deal previews and early access to products by visiting the dedicated Wayfair page on the Wayfair website or downloading the Wayfair app.

In 2020, due to the impact of the epidemic, many other annual online sales events (including Amazon Prime Day) were also postponed to the fall of 2020, while Wayfair postponed Way Day to September and changed the duration of Way Day to two consecutive days.

2020 is also the first year Wayfair is hosting a two-day Way Day, which the retailer launched in April 2018 as a 24-hour online shopping holiday and extended to 36 hours in April 2019.

“Over the past year, we’ve relied on our homes for so many functions, whether it’s finding comfort while working, homeschooling, working out, or just relaxing on the couch. As a result, we recognize the importance of having a one-of-a-kind space,” said Steve Oblak, chief commercial officer at Wayfair. “While Wayfair is committed to offering discounts year-round, we’re hosting Way Day to help shoppers find lower prices on many of our best-selling products. We encourage customers to find the items they need to make sure their space is right and ready for the upcoming season.”

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