Sales increased by 275%, and Korean sleeveless T-shirts and other summer clothes are very popular

Following the warmest March in history, this month will continue to see warm weather with daily maximum temperatures exceeding 20 degrees, so more and more Korean consumers are starting to look for clothes suitable for summer.

It is understood that Auction , an online shopping mall operated by e Bay Korea , said that from the 13th of last month to the 12th of this month, the sales of sleeveless T- shirts among women's clothing increased by 275% compared with the same period last year , and the sales of sleeveless chiffon shirts also increased by 68%.

Sales of dresses made of cotton, linen and flax, representative summer clothing materials, increased by 120%, while sales of chiffon and lace dresses also increased by 69%.

In addition, cool linen pants, which are essential in summer , are also very popular among consumers. Linen pants paired with a tight top or T-shirt will give people a formal and relaxed feeling .

There are also summer wool sweaters, which are essential items in summer because they can protect the skin from strong ultraviolet rays outdoors and maintain body temperature from indoor air conditioners.

On the other hand, in terms of men's clothing, sales of summer outdoor T-shirts also increased by 369%, and the number of consumers buying cotton and linen shorts also increased by 16%.

In addition, there is an “early summer” effect in demand for shoes .

It is understood that the sales of women's high-soled shoes (shoes with a slipper-like shape with a penetrating heel part) increased by 194%, and the sales of wedge-heeled shoes and wedge-heeled sandals, which are mainly worn in summer, also increased by 156% and 36% respectively.

Sales of string sandals and jelly sandals increased by 215% and 126% respectively, and sales of water shoes for playing in the water also increased by 35%.

A relevant person in charge of Auction said: "As the early summer weather continues, the clothing market is also rapidly welcoming summer , and the demand for representative summer clothing products is generally on the rise. "

It is understood that Korean clothing companies have been working on developing cooling materials that can easily get through the long summer , especially outdoor sports companies that use functional clothing suitable for refrigeration materials as their main items in summer .

Due to the impact of the epidemic this year , the demand for family exercise has increased dramatically, so the number of consumers looking for clothing made of refrigerated materials has increased dramatically .

South Korea

E-commerce

consumer