Online shopping is popular, cross-border sellers must watch the consumption trends

Due to the impact of the pandemic , people are facing strict lockdown situations. During this period, online shopping has become increasingly popular and this trend is increasing globally.

According to foreign media reports, the pandemic has driven huge growth in online shopping , and convenient and safe online shopping has become the main channel choice during the pandemic . Most importantly, people have begun to become more cautious in purchasing and spending money. According to a recent survey conducted by DealRated, since the pandemic, more than 74% of shoppers said they have re-evaluated their spending habits.

Before the pandemic , shopping was considered one of the most time-consuming activities. However, the trend of online shopping has saved more time. Moreover, online shopping provides consumers with more choices.

Previously, there were reports that as the pandemic continues, consumers are more concerned about their health , and hygiene awareness is also increasing, and this change will continue to affect consumer purchasing behavior.

In addition, the impact of online shopping experience on consumers is extensive. Shoppers always respond better to offers and products that are tailored to them. Today, with the rise of AI, e-commerce relies heavily on data-driven personalization. Merchants can now understand their online consumption behavior better than consumers themselves, so tailoring advertisements, offers and other marketing activities to specific consumers can increase revenue.

With the popularity of mobile devices, more and more consumers are shopping online through mobile devices, and mobile searches are rising at all levels, so paying attention to the user experience when visiting stores through their mobile phones is a big trend.

Faced with the current fierce market competition environment, if retailers want to maintain their leading position in the highly competitive e-commerce world , this requires e-commerce sellers to have a deep understanding of consumers' minds and shopping motivations, and provide consumers with personalized experiences based on data in order to better enhance the competitiveness of the brand .

Online shopping

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Consumption Trends