Clubhouse launches new "anchor reward" function to stabilize mentality under heavy pressure

Following the launch of the Creator First creator accelerator last month with a monthly income of at least $5,000, Clubhouse recently announced the launch of a "payment reward" feature, where users can directly transfer money to their favorite Clubhouse hosts to show their support ↓

This feature can help Clubhouse provide competitive income levels to influencers on the platform in the high-pressure competitive environment where other mainstream social media are creating voice chat rooms, thereby preventing them from switching to other social media and promoting user retention.

According to the socialmediatoday website, Clubhouse now faces competitors including but not limited to Twitter's Space, Discord's Stage Channels, LinkedIn's Live Audio Room, and Facebook's Clubhouse "replica" that is being developed. Faced with the pursuit and blockade of so many social media "bigwigs", the once popular Clubhouse has even "declined before the battle".

According to Sensor Tower statistics, Clubhouse's iPhone download ranking has dropped sharply from 33 in early January to 278 today, and its attention is no longer as high as before . This may be attributed to the limitations of its unique "invitation" mechanism.

Although the "hunger marketing" of Clubhouse invitation codes and the presence of industry giants such as Elon Musk and Mark Zuckerberg have won it huge social attention, this mechanism has also limited the effective audience range of Clubhouse. The Android version of the application has not yet been developed, and this process is expected to continue until late May or later, and the release date may be mid-summer 2021.

Therefore, if Clubhouse's challengers such as Twitter successfully expand their Spaces app to the Android market before this, Spaces will be expected to quickly acquire up to 192 million Twitter daily active users, becoming a better choice for people's voice social networking, and using its huge user scale to attract a large number of influencers, forming a relatively stable win-win situation.

Similarly, "imitations" launched by other social media competitors will take advantage of Clubhouse's niche status, that is, the disadvantage of not having a large existing user base, to divide the market, which will greatly reduce the attractiveness of Clubhouse.

This is why Clubhouse needs such a monetization solution to help promote the growth and retention of influencers and users. However, relying solely on giving out money as rewards is not a long-term solution. Perhaps the Clubhouse team needs to calm down and think more about positioning its core competitiveness and develop an effective and sustainable profit model .

Clubhouse

Streamer Rewards