66% of customers choose products based on convenience, and online shopping may become the focus

The 2020 coronavirus pandemic has driven changes in consumer behavior, with 66% of customers saying they choose products based on convenience, and e-commerce has become an indispensable part of their lives.

Industry insiders have also assessed the size of the global e-commerce market. Although the United States ranks in the top ten with $340 billion, China ranks second with $672 billion. Spain ranks first with $67 billion in tourism revenue, while South Korea leads many markets with $37 billion in tourism revenue, including fashion, beauty products and non-food household groceries.

In fact, many consumers purchase products on multiple platforms, such as some specialized shopping websites and social platforms. Many consumers purchase products on Amazon, and the benefit is that you can increase customer acquisition rate and attract people who know your brand.

In addition, many consumers said that due to fewer and fewer opportunities to travel or browse stores in shopping malls, they will use social media platforms as their main shopping channel, and mobile phones have become their main shopping tool.

More in-person stores have had to close shop due to stay-at-home orders and quarantine restrictions. Brick-and-mortar storefronts that have reopened often require customers to wear masks to comply with the law and provide hand sanitizer stations , but online stores have no such restrictions. Although transportation safety must still be guaranteed for all parties involved when delivering products to consumers, there is less potential for conflict.

And many sellers can improve the customer experience and retain loyal online shoppers based on data, tracking shipping and orders, and encouraging specific calls to action like abandoned cart emails.

In fact, more people are making purchases through their mobile devices, and offline activity keeps them going. Sellers need to be aware that both online grocery delivery and fast shipping require a real focus on the consumer experience to ensure a good shopping experience. Although curbside pickup has improved, grocery delivery is not perfect yet and is still a work in progress.

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