European sports products have great potential, and leisure sports will be the most popular in 2021

According to the information on the ResearchAndMarkets website, the European sporting goods market predicts that the European sporting goods market will continue to grow from 2021 to 2025. Online platforms will become the main market for sports product consumption.

The report mainly analyzes the market value of sports products in major European countries (such as Germany, France, the United Kingdom and Spain), and further divides the sporting goods market into competitive team sports, outdoor sports and leisure sports.

The report points out that with the changes in the market, the growth of the sporting goods market is affected by driving factors. The report data shows that the European public pays more and more attention to health and fitness awareness. In the busy work, people incorporate sports into their daily life and work. In particular, in some regions, the rising prevalence of obesity affects people's purchase of sports products.

Survey data shows that the sporting goods industry has some seasonal characteristics, which will also affect the sales of online products. The report particularly emphasizes that the consumers who currently purchase sports products on online platforms are mainly young people, and their biggest concern is whether they will encounter counterfeit products when purchasing online products, and they pay more attention to quality and style.

The report also analyzes the sales channels of sports goods by dividing them into online stores and offline retail. The report states that the importance of DTC (direct to customer) channels for the distribution of sports products is increasing. With the improvement and popularization of sales technology on e-commerce platforms, European consumers will see a surge in demand for sports and leisure products.

As home fitness becomes the norm, among all sports products, consumers' purchases of leisure sports products will continue to grow in 2021. According to the data analysis of the ResearchAndMarkets website, according to the subdivision of sports product categories in the report, fitness clothes, equipment and related products will once again usher in a new buying boom on e-commerce platforms.

Taking Germany as an example, the report said that by 2024, electronic sales of sports and outdoor products are expected to exceed 3.65 billion euros. Internationally renowned brands will still rank high in sales, and sales of affordable sports products in online channels will also achieve new growth.

In 2021, European cross-border e-commerce sellers can continue to pay attention to the sales trends of sports goods, as the market potential will be greatly released.

Cross-border e-commerce market

Europe

Sports Products