Verizon Media plans to launch Yahoo Shops to enter online shopping

Verizon Media plans to launch Yahoo Shops to enter online shopping

Verizon Media, which acquired Yahoo in 2017, recently announced plans to launch Yahoo Shops , opening up a new diversified online shopping market with local business capabilities.

Yahoo is an Internet portal that provides diversified network services to more than 500 million independent users worldwide . Verizon Media, a large American telecommunications company, valued Yahoo 's deep relationship with its customers and acquired Yahoo in 2017 while retaining its own brand .

An important pillar of Verizon Media's commercial expansion has always been to build an immersive shopping experience based on the enthusiasm of users. Andrea Wasserman, global commercial director of Verizon Media, said: "Since we started commercial expansion, we have been committed to providing users with intelligent and personalized shopping experiences."

Yahoo Shops will make efforts to give full play to the subjective initiative of sellers and buyers and promote better connections between consumers and merchants.

“Yahoo Shops is the embodiment of that, bringing the best of physical concepts online while helping shoppers connect with new brands and supporting merchants of all types,” Wasserman said.

Yahoo Shops is committed to having at least 15% of its seats owned by Black people at launch . This is also a manifestation of Yahoo Shops' humanistic care. Since the COVID-19 pandemic, it is estimated that 40% of Black-owned businesses will not survive.

Yahoo Shops’ mission is to tap into a diverse range of merchants so that consumers and merchants can truly connect, and it plans to take similar steps to increase participation from other underrepresented groups in the retail space.

For brands, Yahoo Shops is a one-stop commerce and advertising solution. For users, Yahoo Shops is a digital marketplace built around the personal interests of independent shoppers.

The Yahoo Shops user experience will include:

● Shoppable Stories: curated products from trusted reviews and editorial roundups, as well as shopping videos that users can buy directly .

● XR experience: including beauty AR tools, 3D product catalogs, virtual 3D dressing rooms, etc.

● Personalized Storefront: After quickly identifying their unique tastes and preferences, Yahoo Shops users will see a digital storefront containing only the brands that interest them .

● Secure checkout and payment system . Fast checkout, shipment optimization, and buy now, pay later service.

It is still unknown what impact the emergence of Yahoo Shops will have on new shopping methods. Let us wait and see how it will develop in the future.

Online Shopping

E-commerce

USA