When conducting digital marketing, sellers should avoid these pitfalls!

Digital marketing is a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals. For online sellers, the implementation of digital marketing strategies is crucial.

There are also skills in digital marketing. For example, sellers should avoid the following pitfalls ↓

Ignoring the Feasibility of Email Marketing

Email marketing remains an essential option for outreach, and the ROI of its campaigns is very impressive.

By conducting email marketing, sellers can not only introduce new products, services, and features, but also build rapport with customers, thereby boosting sales.

Not paying attention to retaining old customers

It’s no secret that it costs more to acquire a new customer than to retain an existing one. And loyal customers do more than just make repeat purchases. Through their conversations about your business and products, you can expect to attract more shoppers.

Therefore, for those who already know the brand Old customers, sellers need to make sure they are not lured away by your competitors.

Ignore user-generated content

Customers’ choices, interests and shopping patterns are changing, and they are looking for other customers’ real comments on brands. Previously, a survey of British consumers showed that 48% of consumers specifically searched for photos shared by customers on product pages.

User-generated content ( UGC) is what brands should invest heavily in, and sellers can promote it on their brand pages and social media profiles.

No foresight for future challenges

The pandemic has made it clear that businesses should be prepared for a variety of contingencies. Having plans B, C, and D in place will not only help sellers get the profits they deserve, but is also essential to staying afloat.

Poor judgment about cybersecurity needs and infrastructure

Small businesses that lack cybersecurity infrastructure and resources are more vulnerable to attacks. As data permeates every aspect of our lives and the collection of financial details becomes commonplace, it’s important to focus on cybersecurity. Having the right security protocols in place can save you money, time, and energy.

Avoid using data management and analytics in business operations

Data plays a very important role in streamlining business operations, improving efficiency, reducing costs, and preventing waste. By using data in a more productive way, sellers can create the most streamlined and appropriate version.

Adopting new technologies and digital tools should be a top priority for businesses. Automating processes in manufacturing, sales, and marketing operations can help shorten timelines, prevent duplication of work, and streamline efficiency.

In summary, the epidemic has promoted the development of online shopping. 2021 is an unknown but hopeful year. Sellers should also take advantage of the boom in online shopping and deploy digital work.

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