Dominating the hot search list! Sales of this product soared 2061%

During the 2020 epidemic, many categories have become popular in ways that were not previously imagined, such as bicycles, tractors, and DIY supplies, and board games are one of them.

It is reported that as people spend more and more time at home, the demand for board games among foreigners has seen a strong growth. The performance of the two board games, Times Tables Heroes and Mammoth Maths, is particularly outstanding, with sales almost 10 times that of other games.

In the summer of 2020, searches for mouse trap games on eBay increased by 136% year-on-year. Lego toys also showed a strong appeal on eBay - they were searched 13 times per minute and sales increased by 61%.

In addition, games that require family collaboration and can promote parent-child relationships are also popular during home isolation: Scrabble, an English word board game popular during World War II , Monopoly, LEGO and traditional board toys all have a place in eBay's top 20 hot search list.

Not only board games, but also game consoles account for one-third of the top 15 search terms in eBay's consumer electronics category, and they are all ranked in the upper circle. Among them, Sony's PS5 game console ranks first, and even the relatively low-ranked Sony PS4 game console ranks 8th, which shows how popular it is.

At the same time, as offline toy stores were closed during the epidemic, educational games also ushered in a sales peak in 2020. Last summer, sales of Ginger Fox weekly puzzles, cards, and board games on Amazon soared 304% year-on-year, and sales data on eBay were equally encouraging.

Among all educational toys, toys that can combine education with entertainment are the most popular. Among them, the best-selling toy "Matches and Spells" saw a 2061% increase in sales from March to August 2020. Sales of literacy games under the Orchard Toys game brand soared by 1458%, while sales of literacy games under the Maths game brand also increased significantly by 1006%.

The epidemic is not over yet. In 2021, there is likely to be a broad market demand for toys. However, if you want to wear the crown, you must bear its weight. Whether in the United States or Europe, there are very strict compliance requirements for toy products:

The United States requires that children's toys must provide a written Children's Product Certificate (CPC) based on the test results of a CPSC-approved laboratory. Toy certification on Amazon Europe requires an EN71 test report , and electric toys also require FCC certification . At the same time, it should be noted that the product labels of children's toys must include the trademark brand, product information, production date, FUSKU barcode, UPC code, and a warning sign that children under the age of X are prohibited from using them.

In addition to the certification and testing reports required by the state and platforms, toys have always been a high-incidence area for infringement. Appearance patents, trademarks, copyrights, etc. may constitute infringement. Sellers must do a good job of patent search and application before putting products on the shelves to avoid infringement. They must also consider carefully when describing the product.

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