Shopee sellers, please note! Using the product video function to place orders faster

Sellers can optimize products with the potential to be hot-selling items, but they do not need to upload videos for every product in the store.

After uploading the video, the product can attract more attention from buyers, increase product views , and allow buyers to easily understand the product, including its performance, uses, advantages, and how to use it.

It can also improve the buyer's shopping experience and reduce the return /refund rate , thereby gaining good product reviews and potential long-term customers.

So how should Shopee sellers use the video function and what kind of content should they shoot for their products?

In fact, different products have different ways to be presented in videos. Usually , the following three types of product videos can attract buyers' attention.

1. Show the appearance of the product: Close - up shots to show specific features or details, such as its texture.

2. Show product performance: Show the different qualities of the product. For example, the quality of silicone mobile phone cases , waterproof testing of cosmetics, etc.

3. Show product operation: Create instructions for buyers to use the product. Sellers can create a simple step-by-step demonstration.

In addition, sellers can stand more in the buyer's perspective and imagine what product information the buyer wants to know when purchasing.

So how should sellers make high- quality videos ?

1. Plan ahead : Briefly describe what you want to show in the video, such as shooting the product from different angles before shooting a close-up.

2. Control the length : Keep it short and clear, preferably within 60 seconds. A high-quality video can allow buyers to understand the product in a short time.

3. Video quality : Use a mobile phone/camera that can shoot high-quality videos . During the shooting process, use a stabilizer , tripod or other effective tools to keep the shooting stable.

4. Lighting : High-quality lighting conditions to ensure that the shooting environment is bright enough to make the product clearly visible .

5. Environment setting: Set up the shooting environment in advance, keep a clean background, and remove other items that may distract buyers.

6. Video editing: It is best to add some subtitles/animation effects when editing the video, such as instructions, advantages, etc. Currently, many software can edit videos simply and quickly.

7. Background music: Add background music to enhance the viewing experience.

In addition, sellers should also pay attention to the format and size of the video ↓

Format : MP4 only

Size : Maximum 30MB

Resolution : No more than 1280 x 1280 pixels

After the video is shot, the seller can upload the video by following the steps below: Seller Center - My Products - Product Details - Upload Video .

operations

Shopee Platform

Cross-border e-commerce market