Finally caught up! Twitter is testing a new shopping feature!

According to foreign media reports, Twitter, which has lagged behind Facebook, Instagram, TikTok and YouTube in e-commerce business , is finally planning to develop e-commerce shopping functions!

Twitter's upcoming "Twitter Card" new format sets up a big blue "Shop" button that directly links to the product transaction page, and can embed product details directly into tweets ↓

Social media consultant Matt Navarra was keenly aware of Twitter's testing activities and posted a screenshot of the page before and during the test on Twitter ↓

Compared with before, the shopping button this time is particularly conspicuous, and information including product name, store name and product price can be integrated into the tweet itself.

As Twitter's competitors marched into the e-commerce industry at a visible speed, Twitter finally couldn't sit still. In this "product promotion" trend sweeping social platforms , content creators are gradually evolving into "commercial assets" and brands are constantly expanding their participation. Whether they can provide a quick way to link to products is crucial to the development of social media platforms.

However, Twitter has its own innovation. This shopping feature of Twitter is consistent with its new "Super Follow" subscription plan. This plan will provide subscribers with some member-only content, including limited purchase opportunities and exclusive discounts for some products . Therefore, Twitter can not only earn advertising fees from brands through this feature, but also promote the "organic" innovation of e-commerce dedicated tweets.

This may mean that shopping on social media platforms in the future will be more closely tied to subscription models and membership systems, and in the near future may be as common as clothing stalls on the street.

In addition to the new "Twitter Card", Twitter also mentioned in the presentation that the company is currently developing some other e-commerce features to help the social media platform open up new possibilities in the e-commerce field. However, in order to properly develop all the content provided so that its performance reaches the standard level, Twitter will not rashly announce the new features it is developing.

Twitter also said that many brands want to interact with users through the social media platform, and this broad market demand also makes Twitter full of confidence in the successful development of the product.

I believe that sellers will be able to witness the birth of more shopping features on Twitter in the near future . Sellers who have not seized the opportunity on TikTok or Instagram should not miss out on Twitter easily!

Twitter

Shopping Features