Awesome! After more than a month of launch, Temu has become the most downloaded local shopping app

Last month, Temu launched its website in Brazil, marking the official opening of its 70th country site worldwide.

However, the popularity of this news has just passed, and now there is news that Temu has successfully won the first place in the country's e-commerce application downloads in just over a month after its launch in Brazil .

It is reported that Temu has been downloaded more than 5 million times in Brazil, second only to the United States. According to statistics from market research tool App Magic, in the past 30 days, Temu's downloads were higher than those of large traditional Brazilian e-commerce platforms such as Mercado Livre, Amazon and Magalu.

In fact, Temu’s rapid rise in the Brazilian e-commerce market is not due to so-called “good luck”.

Previously, Temu has been operating in some Latin American countries, such as Chile, Colombia, Mexico, Peru, the Dominican Republic and Uruguay. Through word of mouth from consumers in these countries, Temu has accumulated a certain user reputation in the Brazilian market and is deeply favored by local consumers.

Two months before its official launch in Brazil, Temu had already surpassed other established retailers in the country, such as Marisa, Mobly, Zara and Pernambucanas.

In addition, the Temu website offers 30 major categories, including clothing, pet supplies, home decorations, etc., to meet the needs of different consumers.

In addition, to celebrate the successful launch in the new market, Temu is offering a number of preferential plans for Brazilian consumers, including shopping discounts of up to 90% (covering daily necessities and general merchandise such as pajamas, handheld massagers and mini portable projectors) and free door-to-door delivery.

At the same time, Temu also stipulates that the minimum shopping amount is 65 reais, and all purchased packages will be delivered to your door free of charge by the post office. If the goods are delayed in delivery, Temu will provide a 10 reais voucher as compensation.

Faced with a wide range of merchandise, a range of preferential measures and comprehensive after-sales services, local consumers have no reason to refuse shopping on Temu.

It is worth mentioning that Temu is not the only Chinese e-commerce platform that is popular in Brazil. AliExpress and Shein also occupy an important position in this market.

In June, the number of clicks on AliExpress websites and apps in the Brazilian e-commerce market increased by 11.9% month-on-month to 61 million, accounting for 3.3% of the market, ranking sixth in the market; while Shein's number of clicks in the same period reached 23 million, accounting for 2.9% of the market share, ranking seventh.

However, no cross-border e-commerce platform has developed smoothly.

Some time ago, the Brazilian government announced that it would impose a 20% import tax and a 17% to 19% goods and services circulation tax (ICMS) on goods worth less than US$50 starting from August 1.

In fact, not only in Brazil, but also in the United States and the European Union, the tariffs on low-priced goods have been tightened, and the era of tax-free is undoubtedly becoming a thing of the past. For Temu, although its development in Brazil is booming, its further growth in the future may face severe challenges.