The settlement amount in January exceeded 16 billion! South Korea's Naver surpassed Coupang by a slight margin

In the current Korean e-commerce market, Coupang has been in the spotlight with its listing. However, in the market competition in January this year , Coupang lost to Naver.

Naver 's January settlement amount surpassed Coupang by a narrow margin, becoming the most used online service by Koreans . Then, in the Korea Open Market Assessment announced by the Seoul City , Naver Smart Store surpassed Coupang with a score of 84.31 .

APP analysis company WiseApp recently released a report that conducted a survey on the amount of payments (credit card, debit card, account transfer) for online services among Koreans aged 20 and above in January this year .

The data shows that NAVER has the largest amount, reaching 2.8056 trillion won ( 16.121 billion yuan ) . Coupang 's settlement amount is 2.4072 trillion won, just behind Naver . Among the settlement amounts of these two platforms in January , the shopping checkout amount alone exceeded 5 trillion won .

It was followed by eBay Korea with 1.6106 trillion won , Delivery of People (Korea's No. 1 delivery app) with 1.4776 trillion won, 11th Street with 1.0288 trillion won , SSG.com with 459.6 billion won and TMON with 244.2 billion won.

In this survey, Naver settlement amount is the sum of the amount paid through Smart Store, Webtoon, Music, and Naver Pay. Coupang is the total amount paid at Coupang and Coupang Itz.

eBay Korea is a combination of Gmarket, Auction, and G9 settlement amounts. WiseApp said Kakao was excluded because it was difficult to distinguish between remittance and payment.

In addition to the settlement amount, WiseApp also stated that different age groups have different preferences for online service platforms.

Internet users in their 20s like Naver the most , followed by Delivery of People , Coupang , eBay Korea, 11th Street, Google and TMON.

The most commonly used online shopping platforms among people aged 30 are Naver , Coupang , Delivery of People , eBay Korea, 11th Street, TMON, and SSG.com .

For those in their 40s, the most popular shopping sites are Naver , Coupang , eBay Korea, Delivery of People , 11th Street, SSG.com , and GS Home Shopping .

Customers aged 50 and above made the most purchases at Coupang , followed by Naver , eBay Korea, 11th Street, GS Shopping, Lotte Shopping, and CJ ENM.

WISE APP said that the above results were obtained by analyzing the credit card, debit card, and transfer amounts of Korean consumers over the age of 20.

Naver

Korean e-commerce

Settlement amount