The US personalized gift market has explosive potential!

Gifts have become an external way of expressing one's feelings for birthdays, weddings, and going home to visit parents. As a result, the gift market has quietly become popular, and the growth rate of the gift market in the United States is particularly obvious.

According to the latest foreign statistics, during the epidemic, the global personalized gift market reached US$25.8 billion by 2020 , and the US personalized gift market is expected to grow by US$2.01 billion between 2021 and 2025 , with a compound annual growth rate of nearly 6%, which is also an opportunity for Chinese sellers.

Although there are cultural differences among countries, there is still a commonality in personalized gifts, namely the pursuit of "uniqueness". Toys and stationery still occupy a dominant position in children's gifts . In the case of similarities in these categories, customization and differentiation become important for sellers to get more attention. On Amazon, blankets made of photos of children growing up, game controller stickers, children's cameras , etc. are rated 4.5 or 5 stars.

Among young people , DIY gifts such as wood-carved photo boards and engraved watches and necklaces are also very popular. In addition, nostalgia is becoming a fashion among young and middle-aged consumers, with retro game consoles, records, and even snacks rated 4.5 stars. Now that beautiful childhood memories have something to carry, these categories have become more popular.

At present, the trend of personalized gifts in the elderly market is not obvious, and the sales of auxiliary handle brackets, massage chairs, elderly shoes, etc. remain stable. In this regard, sellers can still focus on previous categories and add auxiliary products as appropriate. At the same time, the sales of accessories are also increasing, and sellers can also pay attention to this.

Although the current personalized gift market has promoted the increase of offline stores in the United States, this does not hinder the development of the online market. With the strengthening of international exchanges, the recognition of international products is also increasing, and the craft category is also growing. Sellers should appropriately change categories according to the approaching festivals and the changing trends of local consumer culture, seeking change in stability.

USA

Gift Market

potential