India's instant tea market is expected to grow significantly as demand for ready-to-drink products continues to grow

According to Indian media reports, Mountain Trail Foods Pvt Ltd , which owns the famous Indian restaurant chain Chai Point , announced its entry into the instant tea market and plans to achieve a business growth target of 100 million rupees in the next 12 months. Chai Point will sell instant tea in small bags on e-commerce platforms such as Flipkart, Amazon.in, BigBasket and other stores.

India has a huge tea market and is the world's second largest tea consumer after China. Although India's tea drinking history is not as long as China's, its tea drinking culture is as popular as China's, and tea drinks have a wide audience base in India.

With the progress of India's economy and the acceleration of urbanization, the number of white-collar workers in India continues to grow, the pace of life continues to accelerate, and the demand for ready-to-eat foods and instant drinks in India is growing rapidly. Compared with traditional tea products, new instant tea products are more popular.

Instant tea is divided into finished tea, semi-finished tea and tea by-products. Common instant tea products on the market include instant tea bags, tea powder, concentrated tea juice, instant milk tea, etc. Different from the Chinese tea drinking habits, Indians prefer to add milk to tea and add spices such as cardamom and ginger to enhance the flavor. Therefore, when choosing products, sellers should also pay attention to the taste preferences of the Indian people.

In 2020, affected by the COVID-19 pandemic, the Indian ready-to-eat product market saw a significant increase, with sales of freeze-dried soups, instant coffee and other instant drinks soaring. This was an important reason why Chai Point chose to enter the instant tea market.

Although India has vaccinated nearly 300 million citizens and announced a large-scale lifting of the lockdown, the epidemic situation in India remains not optimistic. Most companies still require employees to work from home. In the future, there will still be strong demand for ready-to-eat foods and instant drinks.

In addition to the impact of the epidemic, the younger population is also affecting the transformation of the Indian tea market. At present, millennials are becoming the new main consumer force in India. Fashionable, novel and convenient instant tea drinks are more in line with the needs of millennials. In order to cater to market changes, traditional Indian tea drinks will inevitably shift to instant tea products, and the Indian instant tea market is expected to usher in substantial growth.

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