With the return to work and school, the US apparel industry ushered in spring

As the global COVID-19 vaccination rate continues to increase, American consumers are eager to return to normal life. Coupled with the upcoming return to work and school, consumers are buying necessities for returning to school and work, and the US apparel industry may usher in spring.

According to data from research firm NPD Group , apparel sales in the United States increased by 12% in the second quarter of 2021 compared to pre-pandemic levels in 2019. As the United States gradually lifted epidemic restrictions , retailers saw a surge in sales of dresses, sports coats and children's clothing in the second quarter of this year .

Macy's and Target are adding office and campus clothing to their stores , according to Reuters . Macy's is working to create a wardrobe with the goal of returning to normal life, while Target is preparing its inventory for back-to-school merchandise after a strong start to the school season.

Keith Jelinek, general manager of retail business at Berkeley Research Group , said that graphic T-shirts and loose jeans are currently popular among students . Due to the uncertainty of the resumption of work, their parents are more inclined to combine business and casual styles, and formal shoes, shirts and casual pants are currently the choices of more people.

Consumers are looking to buy attire that is corporate-appropriate , but comfortable enough for a home office. Hybrid work has changed office dress codes, according to a survey by NPD Group. Thirty-five percent of U.S. consumers now adhere to a casual dress code at work, up seven percentage points from before the pandemic .

Ralph Lauren CEO Patrice Louvert added on the earnings call that male shoppers also like to buy polo shirts, sport coats, pants, denim and shoes.

Currently, the Delta variant virus is spreading rapidly in the United States , which may affect the process of returning to work and school . But what is certain is that American consumers' shopping enthusiasm is gradually increasing. Sellers in the clothing market can pay more attention to relevant information and prepare for the upcoming return to school and work.

Clothing Market

USA

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