What is Brand New Photo Service? Brand New Photo Service Review, Features

Brand New Photo Service is a service launched by Amazon in March 2018 and is currently in the testing phase. This service is for Amazon to provide professional product photos for FBA sellers, which means that Amazon will take photos for the sellers.

Pilot Project

The service is limited to certain categories of products, such as apparel, shoes, sports, outdoors, jewelry, watches, books, video games, cars, DVDs, tools, and music.

Advantages

1. Improved image quality

This is indeed a good choice for small sellers, especially those without their own graphic designers. Some sellers do not have their own graphic designers and use photos taken by factories or mobile phones. These photos can greatly affect sales, but this problem does not exist at all through Amazon's service. A high-quality main picture can bring more traffic and promote its advertising. The other auxiliary pictures can attract more customers, increase buyers' purchasing desire, and help customers better understand the product.

2. Increase weight

As we all know, Amazon will support sellers who use FBA services, such as quickly obtaining the gold shopping cart. So if nothing unexpected happens, the weight of photos taken by the official website may also be higher in the Amazon algorithm.

Disadvantages

1. The pictures are not copyrighted.

Although the products are provided by the sellers, the copyright of the photos belongs to Amazon. This also means that Amazon can use and share these pictures at will. In other words, sellers selling the same products can also use these photos together. In addition, sellers who have multiple platforms at the same time cannot use these photos on other platforms.

2. Picture details are uncontrollable.

Since sellers do not take pictures themselves, they cannot control the details of many pictures. Some sellers who use this service said that the pictures provided by Amazon are not just of their products, and the pictures are taken from a distance, so the details are not clear. This greatly affects customers' purchases, because customers are very visual and want to see very eye-catching pictures.

3. No rights to edit images.

Choosing this service is equivalent to losing the right to edit pictures. You cannot edit and add your own product pictures, and can only use the catalog built by Amazon. If you give up the previous pictures, you will also give up the previous work on the product and start from scratch.

Seller response

The product images provided by Amazon are not just the products, and the images are taken from a distance, so the details are not clear. This greatly affects customers' purchases, because customers are very visual and want to see very eye-catching pictures. Other sellers believe that this service will steal their copyright to the images.