What is Plae? Plae Review, Features

Plae is a technology-driven children's lifestyle brand whose philosophy is to combine traditional retail with new technology to create the first lifestyle brand with attitude for today's children.

About Plae

• Plae was founded by Ryan Ringholz, the former top designer of the famous German sports brand Puma, who serves as chief designer, and Jonathan Spier as CEO;
• Plae's first product is a sports shoe suitable for children aged 3-8 years old. It won the Red Dot Award for its design that fully takes into account the characteristics of children and integrates many elements such as technology, fashion, functionality, and fun. Biometric technology is commonly used in shoes designed for professional Olympic athletes. Plae uses this technology to apply biokinesiology to design durable and comfortable sports shoes for growing children.
• Spier, CEO of Plae, said: "Technology is changing the future of retail. We foresee the opportunity to be at the forefront of future society. As a lifestyle brand for the next generation, Plae is rooted in technology and social media. We use various channels to increase consumer engagement and help them grow. We will use this funding to truly apply technology to change the face of the industry."