Shopee 9.9 Super Shopping Festival is here, and the number of orders in cross-border strong categories increased 15 times in the first two hours

  On September 9, 2024, Shopee, the leading e-commerce platform in China and Southeast Asia, launched the 9.9 Super Shopping Festival. Mobile phones, tablets and accessories, beauty products, women's clothing, home life, fashion accessories and other categories became the focus of consumers' first purchases. In the first two hours, the number of orders in cross-border strong categories increased by 15 times during the same period on weekdays, and the number of localized fulfillment orders increased by 11 times. New sellers had a good start in the promotion, and the number of goods sold by new cross-border sellers increased by 12 times compared with the same period on weekdays. Brand power continued to bring incremental consumption, and the number of orders for cross-border brands climbed 12 times during the same period on weekdays.

Shopee's rich content and diversified traffic portals work together to accelerate the conversion of big sales. As of 2 a.m., skin care products, cosmetics, women's tops and other hot-selling live broadcast rooms.

Efficient logistics fulfillment efficiency has also become a "catalyst" for explosive sales, and localized fulfillment has shown amazing explosive power, especially for categories of goods such as mobile phone and tablet accessories, outdoor sports equipment, and furniture, which have become popular among consumers.

In addition, each sub-category has shown a rapid growth momentum: headphones, toys, messenger bags and shoulder bags have become the hottest sellers. With the arrival of major festivals in the second half of the year, there are more and more family and friends gatherings and cooking activities, which has driven the demand for products such as ovens and air fryers to continue to rise. Southeast Asia's young consumer population, led by Generation Z, has shown strong spending power, and the popularity of products loved by young people, such as e-sports peripherals, trendy accessories, and dolls, has continued to soar.

Shopee Platform