60,000 sustainable products, 35 million users, Zalando platform leads the new fashion trend

Recently, Zalando, Europe's leading online clothing sales platform , said it will achieve a 20% sustainable product share by 2023 and further develop sustainable fashion . Zalando hopes to become an engine of change in the fashion industry and lead a new trend of sustainable fashion.

Sustainable fashion leads the new trend of development

Nowadays, people are paying more and more attention to sustainable development and environmental protection. This change is not only reflected in life, but also in shopping. Zalando said: "The changing momentum and demand and the transformation of the entire fashion industry require us to start changing. We hope to give our customers more sustainable choices. "

It is reported that the number of customers who buy sustainable fashion products is increasing dramatically, and sustainable fashion is showing its charm. Currently , more than 40% of Zalando's customers have purchased sustainable fashion, compared with 20% in the first quarter of 2020 and 35% in the second quarter. In addition, Zalando 's internal survey shows that 34 % of customers value sustainability more under the influence of the pandemic .

Zalando said that the proportion of sustainable customers on its platform more than doubled last year . Currently, Zalando has 35 million customers in Europe . Therefore, developing a sustainable economy is an inevitable choice for Zalando , and Zalando is constantly exploring the field of sustainable fashion .

Zalando achieves sustainable development in products, operations and delivery

Since the beginning of last year, Zalando has rapidly increased its sustainable products from 27,000 to more than 60,000 . And given the increasing number of active customers purchasing sustainable products , Zalando will continue to increase the variety of sustainable products .

In addition , Zalando launched a new second-hand goods category in September , allowing customers to buy and trade second-hand fashion very conveniently . And Zalando also focuses on sustainable packaging , using only boxes made of 100% recyclable materials and bags made of 80% recyclable plastic .

Zalando 's head of sales said: " In summary, through our sustainability strategy ' do.MORE ' we have set ourselves an ambitious goal to become a sustainable fashion platform . Since the start of the project, all our operations as well as all deliveries and returns have been made sustainable . "

Zalando is accelerating its sustainability efforts at a very fast pace, reaching €600 million in sustainable GMV in the first half of 2020 , or 15% of total GMV .

Zalando grew rapidly in 2020 and is poised to continue its success in 2021

2020 is an important year for Zalando . In the third quarter of last year , Zalando experienced exceptionally strong growth , with total merchandise sales increasing by 29.9% to 250 million euros . In the same period, Zalando 's adjusted EBIT was 118.2 million, with a profit margin of 6.4%.

In 2021 , Zalando took advantage of the victory and launched its Internet retail plan in Italy , quickly attracting retailers to realize its ambition to expand its market. To date, Connected Retail has become the largest fashion store platform in Europe, with about 2,000 active Connected stores . Zalando aims to triple this number by 2021.

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