What is Triggered Email? Triggered Email Review, Features

Triggered email is an advanced feature in email marketing. It is activated by setting specific time and behavior (such as registration welcome email, password retrieval/change verification, selected weekly subscription, shopping order confirmation email, etc.).

Classification

Triggered emails are divided into two types according to different user communication carriers: one is triggered on the current email page, and the triggering conditions can be how long the email has been read, or clicking a certain button, etc. This type of triggered email can be implemented in conjunction with a professional email mass sending platform and data reporting; the other is triggered on another website of the email, which requires the website to connect to the platform API interface or send through STMP.

content

Triggered emails have long been widely used in China. Triggered emails can run through the entire shopping process of users. They can not only provide users with personal services, but also promote sales, even secondary or multiple sales.

Triggered emails provide a better user experience. For example, when retrieving a password, changing the password through the email verification greatly saves the user's time, making password modification more convenient and providing a certain degree of security. When confirming order information before payment, users can review their information again to avoid property losses due to incorrect information. At the same time, triggered emails can also save costs for websites. Staff do not have to search for user email addresses or send bulk emails. Emails can only be sent when there is a need. The smaller the amount of emails sent, the lower the cost. Furthermore, through user feedback on triggered emails, companies can track the behavior of each potential customer, such as which ones have entered the website, which ones have clicked on the email, which ones have completed the purchase, and which products have been purchased.

Specific manifestations

Welcome letter: After a new user successfully registers, the corresponding workflow is automatically matched and a welcome letter is sent.

Cultivation emails: Automatically trigger corresponding types of marketing content by analyzing users’ daily website browsing and email opening behaviors.

Shopping cart recovery: After a customer abandons the shopping cart, if he/she still browses the product page of the same brand, a recovery email will be triggered in time.

Browsing bounce recovery: If a user browses for a few seconds and then leaves, you can trigger a limited-time discount email to guide them back to browse.

Resubscription incentives: Set up early warnings for risky customers, provide incentives to customers who unsubscribe, and trigger special discount emails for dormant customers to reaffirm their rights.

Personalized recommendations: Based on user behavior data analysis, emails such as new product recommendations can be triggered regularly.

·Node user survey: Set a corresponding time node. Once the email is not opened for more than two weeks, it will automatically trigger a survey email to understand customer interests in a timely manner.

Features

Triggered emails were created to improve email marketing results. Triggered emails have the following characteristics:

1. There is a clear need - Triggered emails are highly purposeful, such as a welcome email triggered by a customer registering on a website, or an order confirmation email triggered after a customer places an order.

2. Automatic triggering - The content of the triggered email is set in advance and is triggered by a certain behavior or specific time conditions.

3. Personalized - The audience of triggered emails is individuals, and the emails are only sent to specific contacts whose specific behaviors triggered the emails.

advantage

1. Improve user experience - save user time and make it more relevant;

2. Improve the website’s commercial purpose – the more relevant it is, the greater the possibility of getting orders;

3. Save costs for the website - it will be triggered only when there is a "target";

4. Staff members do not need to rush around to send promotional emails, because the emails are triggered and are automatic.