What is Detsky Mir? Detsky Mir Review, Features

Detsky Mir is a multi-format digital retail operator.

About Detsky Mir

Detsky Mir is Russia's largest retailer of children's products, with more than 700 stores in the country, located in Russia and Kazakhstan.

Company Culture

• Mission: To create a national trade network.
• Mission: To provide civilized conditions for society and enable the younger generation to make the highest quality, safest and most promising investments.
• Goal: To become the national benchmark for stores with the broadest selection of quality children's and teen merchandise.

Company History

• 1947-1996 Creation of the Detsky Mir brand
• 1997-2002 Establishment of Detsky Mir Group
• 2003-2012 Expansion of retail network
• 2013-2019 New Development Stage
• Consolidate market leadership in 2020
• Expanding the parcel terminal partner network in 2021

The company's development goals for 2021

• The board develops and approves the sustainable development strategy;
• Incorporate KPIs of the sustainability strategy into management incentive plans;
• Improved ESG rating status (current rating of MSCI “B”);
• Initial audit of suppliers’ compliance with sustainable development principles;
• Development of long-term partnerships and joint initiatives in the field of ecological and responsible waste management;
• Economic consumption of resources: calculation of greenhouse gas emissions and analysis of reduction potential, implementation of energy efficiency programs, waste treatment and recycling;
• In-depth analysis of IT system vulnerabilities;
• Participation in international associations and initiatives: BCI (Better Cotton Initiative) and ZDHL (Zero Discharge of Hazardous Chemicals).