What is E-data? E-data Review, Features

Yisutong is a brand under Hongshu Technology. It is an intelligent advertising tool that helps sellers to carry out refined advertising placement and optimization.

About Macrosoft

Guangzhou Hongshu Technology Co., Ltd. is located in the CBD of Zhujiang New Town, Guangzhou. It was founded in 2017 by Mr. Feng Jiliang, a former senior manager of Apple Computer, and is an innovative technology company that focuses on providing cross-border e-commerce advertising promotion optimization services for small and medium-sized enterprises. It owns two major brands, "Yishutong" and "Yunshaoshao". Hongshu Technology is committed to providing comprehensive solutions for cross-border e-commerce sellers with the mission of successfully promoting thousands of Chinese companies and products to the global market.

About E-Data

• In April 2019, Yisutong successfully entered the Amazon Solution Provider Network (SPN) and became an official partner of Amazon.

• After conducting in-depth research on the cross-border e-commerce market and thousands of sellers, it was found that cross-border e-commerce advertising promotion generally has problems such as high difficulty in getting started, difficulty in subsequent optimization, and heavy workload in tabulation and mapping. Therefore, the Hongshu Technology team started anew and proposed a new concept of "easy and efficient advertising", and officially released the 4.0 version of Yishutong in November 2019.

• Yisutong 4.0 is designed to provide small and medium-sized Amazon sellers with easy and efficient advertising promotion optimization suggestion services. It has five core functions: intelligent advertising delivery, advertising optimization suggestions, order peak statistics, ASIN ranking monitoring and advertising hot word library, helping sellers to complete advertising delivery and optimization more easily and meticulously, allocate advertising budgets more reasonably and achieve high-quality advertising rankings at a lower cost.

Key Features

1. Keyword ranking monitoring

Monitor the natural ranking and ad ranking of any keyword and ASIN in real time, as well as the time when the ad exceeds the budget.

2. Advertising Daily

Automatically update core data such as sales data, advertising data, over-budget advertising activities, advertising adjustment logs, ranking data, product data, category names, etc.

3. Intelligent advertising delivery

Provide advertising strategies at different stages, intelligently optimize advertising types, and help sellers quickly get started with advertising.

4. Intelligent advertising optimization

Intelligently optimize advertising data such as keywords, ASIN placement, search terms, and ad positions to help sellers fine-tune their advertising campaigns.

Features

1. Intelligent advertising suggestions

• Intelligent advertising delivery: Provides advertising delivery strategies at different stages, intelligently optimizes advertising delivery types, and helps sellers quickly get started with advertising delivery.

• Intelligent advertising optimization: Intelligently optimize advertising data such as keywords, ASIN placement, search terms, and ad positions to help sellers fine-tune advertising operations.

• Keyword ranking monitoring: real-time monitoring of the natural ranking and advertising ranking of any keyword and ASIN, as well as the advertising over-budget time.

2. Comprehensive keyword mining

• ASIN keyword reverse query: check your own and competitors’ traffic words and advertising/organic rankings, product number, search number, competitiveness and other core word selection indicators.

• Advertisement word selection master: helps sellers screen out suitable keywords through process.

• Keyword expansion: quickly expand keywords, such as long-tail words, synonyms, system recommended words, etc.

• Keyword monitoring: monitor keyword search volume, TOP50 product indicators and other related data.

3. Visual store statistics

• Peak order statistics: Visually display the peak order periods of stores/ASINs to help sellers quickly adjust bids.

• Store performance statistics: multi-dimensional charts of key store indicators and sales trends.

4. Detailed campaign management

• Advertising management: View key data of store advertising campaigns and easily adjust advertising parameters.

• Advertising Daily: daily update of key data such as advertising effectiveness, sales, keyword rankings, comments, etc.

• Advertising log: records advertising campaign operations and assists in management review and historical retention.

5. Convenient operation management

• Product optimization comparison: Horizontal comparison of multiple products, intuitively displaying listing, keywords and other related data.

• Product monitoring: monitor the monthly estimated sales volume, monthly estimated sales revenue, BSR, reviews and other data of competitors.

• Follow-selling monitoring: monitor the situation of ASIN being followed and provide email reminder function.

• Negative review monitoring: monitor negative reviews of ASIN below 3 stars.

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Development History

-In November 2017, the Yisutong project was officially launched.

-In August 2018, the Yishutong system 1.0 was officially released.

-In April 2019, Yishutong successfully entered the Amazon Solution Provider Network (SPN).

-In April 2019, Amazon and Yisutong jointly hosted a big data sharing session and released Yisutong 2.0 version.

-In July 2019, Yisutong 3.0 was officially released.

-In November 2019, Yisutong System 4.0 was released, focusing on Amazon PPC, aiming to provide a complete set of intelligent advertising optimization solutions to make advertising easy and efficient.

-In December 2019, Yisutong participated in the World Without Borders - 2019 Amazon Global Selling Cross-border Summit.