To build a DTC brand, sellers should pay attention to these five issues!

According to Wikipedia, DTC (Direct-to-consumer) refers to selling products directly to customers, usually online, bypassing all third-party retailers , wholesalers or other middlemen.

In the wave of rapid development of e-commerce last year, more and more e-commerce brands began to adopt the DTC model. It is not easy to build a successful DTC e-commerce brand. In the process of operating the brand, sellers should pay attention to the following issues:

1. Customer Service

The success of a business depends on how satisfied its customers are with the products and services they provide. Customer service that fails to meet consumer expectations is a silent conversion killer that not only affects sales but also damages the credibility of the business and brand.

When providing customer service, DTC brand sellers should always maintain a positive attitude, demonstrate their professionalism, and work hard to resolve customer requests.

2. Advertising

Another problem that D2C brands can encounter is that they over-promise in their advertising and lose touch with what their product actually does, which can damage their brand reputation.

One thing sellers need to pay attention to is that the content used to attract audiences to visit the landing page and the content used to achieve conversions must be consistent.

3. Mobile User Experience

In the process of working with D2C e-commerce brands, Invesp has noticed that many D2C brands pay more attention to desktop experience but often ignore mobile user experience, which is a serious problem.

79% of smartphone users have used their mobile device to make an online purchase in the past 6 months . That’s why it’s crucial to create a responsive D2C eCommerce store that works across all devices.

4. Website Design

A well-thought-out website presentation can leave a good impression on potential customers . Website design content includes a concise website theme and the strategic layout of various sections on the website.

Sellers should ensure that visitors can easily find information on their website. In addition, sellers can also display security badges, guarantees, privacy policies, etc. to gain the trust of potential customers.

5. Order fulfillment

Customers who patronize DTC brands expect timely and efficient shipping and service, and sellers must also strive to deliver products in a timely manner.

If this requirement cannot be met, sellers can consider establishing a partnership with a logistics provider or retailer. Last year, Casper Sleep Inc. partnered with Nordstrom to strengthen its multi-channel distribution strategy.

There are far more issues that DTC brand sellers need to pay attention to. In the course of their operations, sellers must also identify consumer needs, continuously optimize their stores, and improve their competitiveness.

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