TikTok to launch e-commerce business in Indonesia

It is understood that TikTok recently launched a new business unit called TikTok Shop, and published a number of store terms including store intellectual property policy, store prohibited/restricted product guidelines, product listing guidelines, order shipping guidelines, and order cancellation, return and refund guidelines on the currently public TikTok Shop Seller University page.

TikTok is pioneering grayscale testing of the TikTok Store in Indonesia, which is available through the beta version of the third-party seller program TikTok Shop. It is currently only open to the Indonesian market , as evidenced by the job vacancies opened by TikTok in Indonesia .

Available positions include Creator Development Support Specialist , Business Development , Platform Risk Management and Services , Customer Service Specialist , Community Partner Manager , User and Event Operations Specialist , Category Leader , Logistics Operations , Seller Development Support Specialist, and Category Management Specialist.

In fact , in terms of e-commerce, in addition to testing shopping functions in the United States, TikTok's Indonesian live broadcast studio also launched a small yellow shopping cart in early 2021 that can be redirected to Southeast Asian e-commerce platforms.

In fact, some influencers also frequently use Instagram Live as a promotional activity at this time, while e-commerce services were first realized by Douyin, the Chinese version of TikTok app , as the social commerce phenomenon first took off here.

Many social media platforms in China are looking for ways to make it easier for their users to get an overview of online shopping.

After partnering with Shopify in October 2020, TikTok allowed a small number of accounts to set up purchase links.

The ByteDance subsidiary is said to be ready to explore e-commerce services to compete with other social media.

TikTok wants influencers or brands to be able to sell their products so that other users can instantly buy their products on TikTok.

To further solidify its position in the e-commerce space, TikTok also plans to add some new features.

The first feature allows influencers or users to share a link and the product will automatically receive a commission from the sale.

The second is a feature that makes it easier for brands to showcase their product catalogs, and the last is a live streaming feature.

The live streaming feature allows users to watch live shows produced by influencers or brands, as well as purchase their products directly through TikTok.

Cross-border e-commerce market

Indonesia

TikTok