Japan's largest fashion e-commerce platform ZOZO TOWN's market value exceeds 1 trillion yen

Although the online sales of Japanese fashion products have been affected to varying degrees by the epidemic, there is one platform that has been unusually strong during the epidemic and has achieved good results. That is Japan’s largest fashion e-commerce platform - ZOZO TOWN .

As of today, ZOZO TOWN 's stock price has risen by 16.9% . Since October 2018, about 2 years and 3 months later, ZOZO TOWN 's total market value has exceeded 1 trillion yen ( about 9.5 billion US dollars ) .

All of this has a lot to do with the excellent financial performance of the ZOZO TOWN platform last year!

According to the data released by ZOZO TOWN , ZOZO TOWN's GMV and operating profit set new historical highs from April to December 2020. The total transaction volume ( GMV ) increased by 19.8% over the same period last year , and sales increased by 18.1% year-on-year to 108.4 billion yen .

ZOZO TOWN 's operating profit increased by 74.3% year-on-year to 33.7 billion yen , and its net profit almost doubled to 23.7 billion yen !

In addition, during the period from April to December, ZOZO TOW N's total sales profit margin increased by 1.1 percentage points year-on-year to 34.2%, and its operating profit margin increased by 3.6 percentage points year-on-year to 11.2%. The increase in GMV and the continuous improvement in logistics efficiency also indirectly reduced the platform's advertising costs .

According to statistics, the annual number of purchasers on the ZOZO TOWN platform at the end of December 2020 alone reached 9.13 million, exceeding 9 million for the first time .

On the other hand, affected by the COVID-19 pandemic, the average unit price of ZOZO TOW N's products was 4,301 yen (4,501 yen in the same period last year), and the average unit price of shipments (AOV) was 8,516 yen (8,973 yen in the same period last year). Although both figures have declined slightly , the decline is not large, and they are still strong!

besides, ZOZO TOW N It also plans to open a dedicated cosmetics and high-end brand sales area in March , as well as a large-scale update of the application program. This series of measures will provide ZOZO with a   TOWN platform attracts more Japanese consumers and sellers.

As Japan's largest fashion e-commerce platform, ZOZO TOW N has its own place in Japan, so for sellers, ZOZO TOWN will be a platform that cannot be ignored.

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