The rate of online shopping among the elderly has increased by 300%! The elderly in Japan have become the backbone of online shopping

Now it has been two weeks since Japan's state of emergency was extended for one month at the beginning of the year. It can be said that Japan's state of emergency has a huge impact on the Japanese people.

Although detailed data on Japanese people's consumption in January is not yet available in public economic statistics, based on the consumption trend index of "JCB Consumption NOW" and overall consumption data including cash , it is clear that the consumption behavior of Japanese people has changed dramatically in January .

Looking at age groups, it is clear that the use of e-commerce is increasing across all age groups . Among them, the use of e-commerce platforms by middle-aged and elderly people has also increased significantly! The increase is about 300% !

From the perspective of item classification, it can be confirmed that, except for mechanical equipment, the offline transactions of the other four categories are all showing a downward trend. But without exception, the online transactions of these five categories of products are all showing a sharp upward trend.

As an aging country, Japan's middle-aged and elderly people have always been the main force of online shopping due to their "rich" and "fashionable" appearance. In addition, the epidemic has hindered face-to-face offline consumption, so more and more middle-aged and elderly people have begun to try online shopping and gradually like it.

It is reported that the online shopping rate among Japanese seniors has exceeded 30%.

As a result, the domestic transaction volume of Rakuten Group, which operates Rakuten Market, increased by 19.9% ​​year-on-year to 4.5 trillion yen (273.638 billion yuan) in 2020, exceeding 4 trillion yen for the first time. In the October-December 2020 period alone (net fourth quarter), it increased significantly to 1.4 trillion yen, an increase of 38.5% over the same period last year.

Z Holdings, which owns Yahoo , has not disclosed its fourth-quarter financial results, but Japanese media predicts its 2020 profit will be around 160 billion yen.

Currently, there are about 34.61 million elderly people over the age of 65 in Japan , and as the share of elderly households in all households increases, the impact of the elderly group on Japan's e-commerce market is increasing.

Japan

Elderly

Online shopping