Facebook launches Shop tool in UK and Canada

Last year, Facebook launched Facebook Shop in the United States, and recently Facebook further expanded its e-commerce tools. Facebook users in the UK and Canada can also find a " Shop " bookmark in the menu bar and mobile app .

Facebook Shop is a feature for business discovery and product search. Whether you are a brand or a one-person small business, sellers can connect with customers through this feature , which helps increase seller visibility and user convenience .

Many sellers already sell goods through Facebook and Instagram . According to Facebook, with the support of Facebook Shop , every business will be able to set up a virtual store for free , and buyers can find this new feature on the company's Facebook page or Instagram profile .

The shopping feature, which Facebook is rolling out in the UK and Canada, is free and offers customization options such as cover images and colors to complement your brand .

Sellers can also push them to buyers through stories or ads , and buyers are able to browse , save and purchase products directly within the app . Buyers can also send messages through WhatsApp , Instagram and Messenger if they need support .

E-commerce has seen tremendous growth in 2020, as the pandemic-induced quarantine has forced consumers to browse and buy more online , with social shopping being a particular hit.

Among all social media platforms, Facebook has become the preferred marketing channel for many sellers. In the fourth quarter 2020 financial report released by Facebook, Facebook's monthly active users reached 2.8 billion, a year-on-year increase of 12% . In addition, Facebook's advertising revenue also achieved sustained growth, reaching US$84.2 billion .

With tools like Facebook Shop , sellers don’t need to set up their own dedicated online stores. And, as in -app payment options increase and more people become accustomed to social shopping, Facebook may develop more new features to maximize sellers ’ sales performance.

In summary, the Shop feature launched by Facebook not only brings the experience of shopping on Facebook to more users, but also provides new opportunities for sellers to establish connections with buyers. Interested sellers can also pay more attention to it.

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