Search volume soared 4378%, another product unexpectedly became popular on Amazon!

TikTok makes super glue popular, and sales on Amazon soar

Recently, some foreign media have reported a legendary glue story in February↓

Tessica Brown of Louisiana posted a video on TikTok - she improvised a hair styling routine using a can of Gorilla Glue instead of hairspray, but Brown's hair still didn't budge after 15 washes...

More than 30 million people have subsequently viewed the video, with millions more watching her update and advice on how to remove the glue.

Brown's Instagram and Twitter traffic increased, and sales of the super glue brand Gorilla Glue she used skyrocketed.

Data from e-commerce analysis website Profitero shows that searches for industrial-grade super glue on Amazon have soared 4,378%, with the ranking of the best-selling product soaring 129%.

In addition, Google search data shows that the popularity of super glue has remained high in February.

In the past two days, the speed at which the old Chinese item spittoon has become popular on Amazon is shocking. For sellers, they may never guess what attracts foreigners ...

After Brown's incident made super glue unexpectedly popular, many sellers had a new understanding of off-site traffic and developed a great interest in industrial super glue.

Super glue may become a must-have for foreigners at home

Under the video posted by Brown, many netizens called out loudly, asking Brown to update the latest developments. The comments under the post were also very polarized, with some encouraging, some mocking, and some providing solutions.

Gorilla Glue issued a statement saying it was an "unfortunate" and "unique" situation and hoped Brown would see a doctor as soon as possible. The company also said Brown violated the label instructions when using the glue.

Later, the editor searched for super glue on Amazon and found that the Gorilla Glue used by Brown has become the best-selling product ↓

This product even has more than 30,000 reviews, with a star rating of 4.7, and the buyers’ shows in the review section are also very impressive.

Some buyers use it for manicures, some use it to stick plates and glasses frames together, and some say that this glue can be used to stick together anything made of plastic or metal.

Judging from the comments, this super glue seems to have become a must-have for foreigners at home, and Brown's video has made this category unexpectedly popular.

Afterwards, the editor searched for similar products on Amazon and found that the price range of such products was approximately US$3.67 to US$33.77.

However, sellers should also explain the main uses of such products when selling them to reduce unnecessary trouble.

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