Sellers' Quick Look: Four Strategies to Stimulate Customer Repurchase

It’s no secret that it costs more to acquire a new customer than to retain an existing one. And loyal customers do more than just make repeat purchases. Through their conversations about your business and products, you can expect to attract more shoppers.

Therefore, it is necessary for sellers to devote some energy to retaining existing customers. To effectively increase repeat purchases, sellers can refer to the following methods:

1. Develop a subscription business

The subscription-based industry has been growing over the years. With the “subscribe and save” option, sellers can retain more customers at a lower cost, with monthly or quarterly shipments only having to arrive on a specific date. Because sellers know the delivery date well in advance, they can choose the cheapest method to ship the product.

Subscriptions make sense for both consumable and occasional products. As the number of subscribers grows, sellers gain more negotiating power with manufacturers and suppliers.

2. Start a referral business

There is no better marketing strategy than word-of-mouth advertising . Offering a referral option helps entice first-time buyers to return while minimizing the cost of acquiring new buyers.

Sellers can offer kickbacks to customers who refer others. For example, a buyer who buys at Adagio Teas can earn points for their purchases and can also share a $5 gift certificate with a friend, earning points for each redemption.

3. Send repurchase reminders

Despite the emergence of more emerging marketing methods, email remains one of the best ways to close deals , engage customers, and encourage repeat purchases .

For example, based on how often customers use their products, sellers can send customers restocking emails; sellers can also use emails to introduce customers to add-ons or accessories for the purchased products; sellers can also send customers warranty expiration reminders ...

4. Create a good experience

Emotion drives loyalty , so sellers should also work hard to create a unique and genuine shopping experience for customers.

For example, sellers can provide detailed information about their services . A handicraft seller could provide a link to a video tutorial , or a food seller could direct customers to a blog post about cooking.

In summary, while converting potential customers into customers is important, retaining existing customers is also a task that sellers should pay more attention to and work harder on.

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