Sellers can optimize their landing pages for visitors from different sources like this!

According to Hubspot , the more landing pages you have, the more chances you have of converting website visitors into leads .

Generally speaking, after a visitor lands on a page, the information your page needs to display to the visitor includes:

They are in the right place

Website /Company is trustworthy

Have products/services they need

Information they need to stop and read /browse

Where should they register or purchase

To optimize your landing page for visitors from different traffic sources, here are some tips from marketing manager Simba Dube:

Visitors from social media

Digital advertising is more likely to result in conversions when used in conjunction with complementary landing pages.

If a visitor clicks on your social media ad, they expect to see more of your ad’s message on the page you directed them to.

Guest from the podcast

Getting exposure on a podcast is great, but getting a ton of traffic from it is even better!

For visitors coming from your podcast, you can design a specific landing page that gives the same feeling you gave to your visitors on the podcast.

Visitors who click on your email signature

Many people direct visitors who click on their email signature to their homepage , but in fact, this is also an opportunity for sellers to add a more personalized channel to their communication with each other.

Visitors who just subscribed or registered

For visitors who have just subscribed or registered, you can capitalize on their momentum at this point with a well-designed post-registration page .

For example, when a visitor successfully opts in to your email list, you can use a post-signup landing page or you can use a pop-up to drive more actions .

Visitors who landed on a 404 error page

404 error pages are also an effective way to increase conversions. A powerful 404 page is actually a place to showcase the brand’s voice. Sellers can add humorous, humanized and other elements to the page to increase interaction with visitors.

In summary, the needs of visitors from different traffic sources are different, and sellers can also consider optimizing landing pages for different traffic sources.

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