What do Malaysians love to buy? 4 categories of products with great sales potential

For cross-border sellers, if they want to get a share of a market, they must have a good understanding of the habits, preferences and needs of consumers in the region in order to increase the chances of a big hit.

As a country with great development potential in Southeast Asia, the number of online shoppers in Malaysia is also increasing year by year, and consumer demand is huge. In the Malaysian market, the following four categories of products are very popular and have great potential for explosive sales.

1. Fashion

Malaysians still have a great demand for fashion products, and they will purchase such products through e-commerce platforms such as Shopee, Lazada, and Zalora . Among these products, clothing, shoes, bags, accessories and other products are very popular. In addition, men's fashion products and Muslim-related products are also hot-selling.

It is worth mentioning that in the eyes of Malaysians, local brands are more attractive than international brands, and the main consumer groups are mostly young women .

2. Personal care products

In this category, products such as health care products, beauty products, and maternal and infant products are very popular among Malaysian consumers. Among them, Malaysian consumers have a great demand for diapers among maternal and infant products , and the sales volume of this product continues to rise.

Statistics show that mothers in Kelantan, Terengganu and Pahang are the main buyers of maternal and infant products, with breast pumps, diapers, play mats and other products being the most popular.

3. Grocery

Grocery items are also popular among Malaysian online shoppers, especially during promotional periods, when sales of such products increase significantly.

Data shows that during the Double 11 promotion on the Lazada platform in 2018, 27 tons of Milo were sold in just two hours. Milo was also on the list of the platform's best-selling products from 2018 to 2019 .

4. Consumer electronics

Such products have become a hot topic in the Malaysian market , accounting for a large proportion of the country's e-commerce revenue. Among them, mobile phones, tablets, and laptops are the most popular products among Malaysian consumers. Most consumers will choose to buy mobile phones from brands such as Samsung, Xiaomi, and Huawei during the promotion period .

The above four categories of products are extremely popular in the Malaysian market. Sellers in the relevant market can use them as a reference and choose products carefully.

Malaysia

Southeast Asia