Sales volume drops again, price war intensifies, and Amazon sellers go into a frenzy!

Since May this year , many sellers have reported that Amazon advertising costs have soared, but the number of orders has not increased but decreased. The whole month of May can only be described as "miserable". During the Prime Day, sellers have experienced what is even more difficult.

Sellers are all hoping that the nightmare-like June will pass quickly, and July may be better, but there is often a huge gap between imagination and reality.

Yesterday, a seller on the UK site reported to the editor that after entering July, the advertising bid suddenly began to soar, and the advertising bid for a product selling for 21.99 pounds soared to 0.7 pounds. Now, with the same advertising bid, the exposure in July has plummeted compared to June, and the sales volume is also bleak.

In addition, the price war is getting more and more intense, and the internal competition is still continuing, which is also the biggest headache for sellers. The seller said that the prices of products that were originally similar have now begun to drop. For the same product, the price of the competitor has been directly reduced from the original 21.99 pounds to 19.99 pounds, firmly sitting on the top of sales.

Exposure volume drops, sales volume declines, price wars continue, internal competition intensifies ... Sellers cry out: "It's totally unjust to work for Amazon at a loss!"

In fact, this situation is not an isolated case. Many sellers have had the same experience and reported a sharp decline in sales. Sellers also have different opinions on the reasons for this series of situations.

Many sellers believe that the involution is intensified due to the recent influx of new accounts and sellers. In order to obtain more traffic, sellers can only choose to spend money on advertising. For these sellers, the platform fees are too high and the profits are almost zero. If they spend money on advertising, they will be "poor to death", but if they don't spend money, they can only "wait to die". Therefore, advertising is like a bottomless pit.

Combined with the recent account closures, association checks, and system crashes, a large number of sellers are already getting impatient, not knowing what new actions Amazon will take in the next second, and whether the days of making money in peace can ever return ...

Overall, Amazon has recently been strengthening its regulation of the platform, and small and medium-sized sellers are also within the scope of the regulation. The most important thing now is to abide by the platform rules, operate in compliance with regulations, stabilize sales and traffic, and smoothly pass through the risk period.

Amazon

Sales

Involution